I've been getting ready for my own panel so I haven't tuned into this panel too much, but from what I am gathering is that sales forces are still largely separate for print and digital advertising, in part because the two audiences are seen as so different. That may be true in some instances, but I am wondering whether it has more to do with the print advertiser and agencies being so different. I think that we're going to see that change over time but there's no doubt that print is going to remain a distinct advertising platform that has a different purpose with different outcomes.

Labels: ABM, advertising, Digital Velocity, events