Parsely, a semantic tool that recommends content, steers users towards content towards personalization and recommendation through their licensed content. When and how personalization really happen? A WSJ editor thought that it wouldn't be available until 2015, but Sachin Kamdar, Chief Executive Officer of Parse.ly, claims that it's here today. Parse.ly collects a little personal interest information from users, "listens" to their content habits and provides recommendations that can be embedded in any number of content applications. Market segmentation data and other demographics fall out of this information naturally. Parse.ly is available to publishers now for integration via their new P3 platform. I can't say that I haven't seen a few of these types of these plays, but it's a type of technology that seems well positioned to be just that - a technology play that is not trying to out-do publishers that can benefit from its capabilities.

Labels: parse.ly, personalization, relevance, semantic, Siia information industry summit 2010, technology