SIIA Information Industry Summit 2010: Economic Impact Research, published by FreePint
Robin Neidorf, General Manager of Free Pint, Limited, highlighted research into the buying habits based on a survey of FreePint subscribers fielded in mid-2009. About 49 percent of respondents had centralized information centers, with 32 percent having multiple locations throughout their organisations. Most respondents reported no increases in staffing, a third reported decreases, and about ten percent reported staffing increases. Increased staffs staffs were most common in companies with high-budget profiles. Many of the respondents were indicating that automation and technology solutions are key to filling staffing gaps and using content resources to fill staffing gaps, presumably in the automated and online services provided by content vendors. Some indicated budgets would be going up, but apparently free substitutes are increasing. "We've moved the cost of premium services to the end party," Robin noted. A la carte sales are becoming the order of the day in many instances. an opportunity for vendors to understand how to maximize their relationships with individual content consumers before, during and after purchases.
In sum, things weren't as bloody last year as people feared, but as we're seeing in Shore's
New Rules of Engagement research fielded over the past few weeks, this doesn't mean that there aren't major change underway. Sounds like a good traditional report on FreePint's subscription base.
Labels: content, enterprise, purchasing, Research
