Leading
publishing and content technology executives use Shore's
consulting, market research and advisory services to make more
effective strategic marketing decisions for content products
and services.
more...
Market measurement & analysis and acquisition evaluation
Strategic plan evaluation and development
Go-to-market plans, publications and interim
management
Narrative Research: How to Get Actionable Intelligence
from Market "Chatter"
New Service!
Quick. Your customers are telling stories. How will they
affect your marketing strategy? Narrative Research Services
from Shore is a very cost-effective research method that uses
unique methods and technologies that can turn customer stories
into actionable intelligence rapidly and repeatedly.
New Rules
of Engagement: Re-Tooling Information Sales and Marketing
for the New Economy
First Report in February!
How
can enterprise content and technology providers best position
their products and services in a rapidly shifting purchasing
environment? This ground-breaking subscription research study,
co-sponsored by the Software and Information Industry
Association and the Special Libraries Association, is
using cutting-edge research techniques to reveal the complex
behaviors of purchasing role-players in enterprises. This
study and accompanying workshop will help you to
understand changing purchasing influencers and how they are
responding to today's budgeting and implementation
challenges.
What
makes for a successful implementation of social media content
and features? This Shore research report highlights profiles
of nine leading consumer and B2B portals using social media to
improve their publishing and provides sixteen key
recommendations for publishers to consider when creating a
social media property, along with a checklist to guide
implementation efforts. details
and purchasing
Content aggregators face flat or declining revenues while new
players carve out highly profitable business models for
aggregation. The New Aggregation focuses content and
technology suppliers on the capabilities that best suit the
changing needs of content audiences. Shore President
John Blossom defines in
detail how content aggregation can succeed in this changing
marketplace.
details and
complimentary download
Information
Today, Inc., Shore Communications, Inc., and respected analyst
Jean Bedord recently completed an in-depth study of the
dynamic enterprise search marketplace. More than 250 search
professionals - users, buyers, and champions of the technology
- provided unique insight into the trends driving and shaping
enterprise search. This primary market research was
supplemented by in-person interviews with representatives of
market leading vendors. details and
purchasing
How
do you become a breakthrough publisher in your market using
rich data products and services? This complimentary ShoreViews
guide summarizes the key unique market needs for information,
publishing and media products driven by rich data and
describes the winning products and services that Shore
recommends to respond to the needs of sophisticated industry
audiences.
details and
complimentary download
