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3 May, 2004

SHORE COMMUNICATIONS INC. FORMS MARKETING ALLIANCE WITH INFOCOMMERCE GROUP INC.

WESTPORT, CONNECTICUT, 3 MAY

– Shore Communications Inc. and InfoCommerce Group Inc. today announced the signing of a corporate affiliation agreement through which these leading providers of content industry research, management consulting and industry events will address the diverse and growing needs of providers, purchasers and facilitators of content and its enabling technologies. Through this affiliate agreement ICG and Shore will cooperate closely to monitor and assess industry trends and developments and to bring a more comprehensive understanding of the larger content marketplace to their clients and subscribers. Where specialized expertise is required, Shore and ICG consultants and analysts will work as a single team with clients to address their needs. Shore and ICG will sell each others’ capabilities and content in a cooperative and coordinated marketing effort.

“We at Shore are very excited to be working together with ICG to form a wider and more sophisticated marketing network that will allow both Shore and ICG to service the needs of content marketplace professionals more effectively,” said John Blossom, President of Shore Communications Inc. “Our teams have highly complementary capabilities and outlooks on how to maximize content value that will combine to deliver very powerful insights for the content marketplace.”

“The alliance that we have formed with Shore is an important component of ICG’s expanding coverage of the content industry,” added Russell Perkins, CEO and Founder of InfoCommerce Group. “With the addition of Shore resources to ICG’s efforts our events and consulting services will be amplified by the efforts of some of the most insightful and skilled analysts available today.”

ABOUT SHORE

Shore Communications Inc. is a leading research and advisory service focusing on organizations that develop, purchase and use professionally-oriented content and the technologies that facilitate its use in individual and collaborative environments. Shore focuses on the complex interplay between content, technology and people that creates value for organizations and individuals in today's marketplace. Shore’s research, commentary, private consulting and confidential advisory services provide valuable insights into the products, practices and behaviors that maximize the value of content and related technologies through all stages of its creation, organization, marketing, deployment and use.

For more information about Shore Communications Inc., please contact John Blossom at 203.226.9488,jblossom@shore.com, or visit http://shore.com/press/

For more information on InfoCommerce Group please contact Roxanne Christensen at 610-649-1200 x252, rchristensen@infocommercegroup.com, or visit http://www.infocommercegroup.com/

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