WESTPORT, CONNECTICUT, 4 April –

Shore Communications Inc. (http://www.shore.com), the research and advisory service supplying content industry executives with ground-breaking thought leadership in publishing services, has released a new report outlining the best practices for publishers and innovative technologists to use in maximizing profits from existing sources of business-oriented online content. The report defines key techniques for deriving new profits from publishers’ existing content products and services found at traditional publishers and at innovative organizations that are learning how to build revenues from internal publishing capabilities and from content available on the open Web.

“As the market for business-oriented online content matures, near-substitutes for many established content products abound on the open Web, which creates pressure on the profitability of many publishers,” said Shore Senior Analyst Patricia Joseph, the author of the report. “Creative thinking is arising from traditional and online publishers as well as from companies in other businesses altogether. From manufacturing to heavy equipment to arts management, major institutions are learning how to extract value—whether it’s increased revenue and profit or cost savings—from their own content products and services in ways that should elicit the attention of business-oriented publishers.”

The 16-page report, entitled “Diamonds in the Rough: Creating New Content Value through New Uses”, provides examples of how successful companies have leveraged existing content into new uses for greater profits, along with specific paths to success and checklists for companies considering ways to increase profits from existing content sources.

“Shore is very pleased to offer this report to business content professionals,” said John Blossom, President of Shore Communications Inc. “There’s a strong need to define more profitable business models in both publishing and in industries that publishers serve. This report provides key insights to help leading executives unlock profits from content assets already at their disposal.”

Further details on the report, including a complimentary executive summary and its purchasing options may be found at the following Internet Web address:

http://www.shore.com/research/current/reports/SCI200503.html

ABOUT SHORE

Shore Communications Inc. is a leading research and advisory service focusing on organizations that develop, purchase and use professionally-oriented content and the technologies that facilitate its use in individual and collaborative environments. Shore focuses on the complex interplay between content, technology and people that creates value for organizations and individuals in today's marketplace. Shore’s research, commentary, private consulting and confidential advisory services provide valuable insights into the products, practices and behaviors that maximize the value of content and related technologies through all stages of its creation, organization, marketing, deployment and use.

For more information about Shore and report purchases, please contact John Blossom at 203.226.9488, jblossom@shore.com, or visit http://shore.com/us/resources/press/.

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