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Diamonds in the Rough: Creating New Content Value through New Uses

by Patricia Joseph

SCI200503    4 April 2005    Version 1.0   16 Pages


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As the market for business-oriented online content matures, near-substitutes for many established content products abound on the open Web, which creates pressure on the profitability of many publishers. This report provides examples of how new uses for content have led to success for both traditional and non-traditional publishers. It also illustrates methods of assessing opportunities for new content uses and provides keys to success in developing a team that is ready and able to take on the challenges of ferreting out new content uses. A checklist provides important factors to consider when preparing to undertake a project finding new content uses is included. Companies covered in this report include Akoya, Corzen, General Motors’ OnStar subsidiary, National Equipment Register, The Chicago Symphony Orchestra and a premium publisher of print and online educational products.
 
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