As the market for business-oriented online content matures,
near-substitutes for many established content products
abound on the open Web, which creates pressure on the
profitability of many publishers. This report provides
examples of how new uses for content have led to success
for both traditional and non-traditional publishers. It
also illustrates methods of assessing opportunities for new
content uses and provides keys to success in developing a
team that is ready and able to take on the challenges of
ferreting out new content uses. A checklist provides
important factors to consider when preparing to undertake a
project finding new content uses is included. Companies
covered in this report include Akoya, Corzen, General
Motors’ OnStar subsidiary, National Equipment Register, The
Chicago Symphony Orchestra and a premium publisher of print
and online educational products.
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