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Business Information Use in Small to Medium U.S. Businesses: 2005 Survey

by John Blossom and Laurie Webster-Saft

SCI200504    20 June 2005    Version 1.0   54 Pages


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Small and medium businesses in the United States are very active users of internal and external business information and growing their budgets for business information rapidly. While many traditional sources of business information show strong use, new sources and online access methods are changing the marketplace for business information services rapidly. This ground-breaking quantitative study details the business roles, budgets and preferred purchasing methods of executives purchasing business information and profiles the usage, sharing and importance of newspapers, magazines, scholarly journals, market research reports, books and reference materials, weblogs, subscription services, company information and internal sources. The report maps sources to preferred access methods, including in-house systems, source Web sites, search engines and Web portals, fee-based online services and other access methods.
 
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