If 2005 was the year that forced publishers, aggregators
and content technology companies to come to grips with
thriving new business models for content, 2006 is going to
be the year in which these new models will need far greater
investment in infrastructure and in new ways of publishing
and marketing to tailor their services to increasingly
sophisticated users untethered from many traditional
content sources, distribution channels and platforms. Shore
sees four key areas where investing in users will be most
active: packaging, platform, premium and personalization. This complimentary
ShoreViews report provides an overview of Shore’s major
themes for the content industry in 2006 from Shore
President John Blossom and other senior analysts in the
Shore network.
