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OUR PRINCIPLES
Shore is guided by the following principles as we develop our
organization and its relationships with you and others in our
community. Our hope is that you will read these
principles and get a better understanding of the unique
approach that we take to our work and our lives.
FOUNDING PRINCIPLES
We have chosen Shore as our company name because we believe
that the energies that work at the intersection of oceans and
land best represent the forces at work in creating the powerful
results that we wish to attain. Like a wave
formed deep at sea that crashes upon the shore, the
energy required to create something is far deeper than it
may appear to be at first. Sometimes it is only as we
approach our goal that the depth of our efforts becomes
evident. It is then that we see that while in the act of
creation all efforts may appear to be equal, some will
fall short of their goal, while others will gain in
strength even as they are approaching their goal.
The ability
to deliver the results of deep creative energy should
always be the difference at Shore Communications. It is
not enough to have that energy, and not deliver: it is
not enough to deliver without the benefit of a unique,
creative difference that should be instantly recognizable
in everything that we provide to our customers. We do not
just deliver products and services: we deliver an
expression of everything that we can be, and want to be.
What we
can be, and should always strive to be, is:
HONEST
Success can come only when we respect the truth and
the need for people to share the truth with one another in a
trustworthy manner. Our public and private communications
should always strive to avoid bias based on commercial relationships
or other motives that might distort what people must truthfully
understand to make informed decisions.
INSIGHTFUL
We take
the time to listen carefully to our customers, our fellow
workers, and our fellow competitors, opening our minds
and hearts to everything that is offered to us. We may be
intuitive in our assessment of these offerings, but we
take nothing for granted. We question where others may
have always assumed the answers. Through this we gain
unique insights to fuel the creative solutions that are
the basis of our competitive advantage.
PRODUCTIVE
We take
great joy in creating our products and services, and we
find the best ways possible to do so. We try to stretch
the limits of our imaginations and abilities to seek out
improvements in the way that we do our work. We approach
our work in an orderly fashion, knowing that a
professional job ensures not just quality but our ability
to sustain satisfaction with our work.
CONSTRUCTIVE
It is
not enough to beat the competition: our main competitors
are ourselves, and our desire is to constantly improve
our individual abilities and the abilities of those with
whom we work. We are honest with ourselves and one
another in seeking improvements, but we strive to
communicate with respect for the dignity of our customers
and fellow workers. It is only then that we can all have
the strength to tear down what needs to be removed in
order to build something better.
EQUITABLE
We are always striving to achieve more than
our competitors through our constructive efforts. Our
strength, though, as measured through profits, only
reaches its full potential when the entire organization
benefits fairly and proportionately from those gains. We
reward and develop individual talent, but the creative
strength of the organization as a whole and of the virtual community that
it supports is our main
focus. Fairness should underwrite all of our activities
to ensure that fellowship, respect and trust prevail.
May we find blessings, peace and
strength through our good work.
John Blossom
President
Shore Communications Inc.
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