AREAS OF EXPERTISE
Scientific, technical and medical publishing, scholarly and
academic publishing, electronic information distribution,
international strategic marketing, market analysis,
segmentation, competitive analysis, product development, web
site content development, content licensing, structure and
make-up of advisory boards, professional association
publication management.
BACKGROUND
Christine Lamb has over twenty
years experience publishing print and electronic journals,
books, and databases. Her expertise centers on international
strategic marketing, customer-focused product development and
business development for electronic publishing. She has held
executive positions in editorial, marketing, product
management, and business development with MIT Press and Little,
Brown and a number of innovative, start-up ventures including
Ingenta, KnowledgeSite, Inso and Faxon Research Services.
During her career, Christine has managed different types of
content businesses: non-profit and commercial organizations,
primary and secondary publishers, aggregators and online
services including document delivery. Throughout, her focus has
been high-value content in science, technology, medicine,
business and academic research targeted to individuals,
libraries and corporations in global markets.
Most recently, Christine developed an institutional site
license for the New England Journal of Medicine and wrote a
strategic marketing plan for electronic journals for the
National Association of Social Workers. In addition she has
completed a research report titled “Open Access Publishing
Models: Threat or Opportunity for Academic and Scholarly
Publishers,” which is available through Shore Communications.
Her interests track emerging, interdisciplinary fields of
knowledge, innovations in the context, delivery and value of
information and the essential functions of publishing in
electronic form, and business strategies for the future.
EDUCATION
B.A. Literature/Languages, Antioch College; Simmons College
graduate studies program in Communications Management, class of
2004; Past president of Society for Scholarly Publishing;
editorial board member of Journal of Electronic Publishing;
current member of Boston Women in Information, Boston Women
Communicators, past chairman of the Concord Free Public Library
committee.
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