AREAS OF EXPERTISE
Digital publishing, digital libraries, digitization,
document management, content management, product development,
online marketing, international marketing, market research,
user interface design, user needs assessment, web site design
and development, information architecture, conversion
processes, electronic document workflow, e-commerce.
BACKGROUND
Deb Wiley has over 20 years experience in
the information industry, including international marketing and
sales, product development, online searching and training,
customer support, and project management.
Deb has always been on the cutting edge of content and
technology. She was involved in product development and
training of online databases back in the mid 80s, moved onto
CD-ROM technology in the late 80’s, designed her first
gopher-based internet product in the early 90’s and started
developing commercial web-based applications as early as 1994.
Since starting her own consultancy firm in 1994, Deb has
helped dozens of organizations plan, design and implement
successful electronic publishing strategies. Projects have
included digitization of over 20 years of journal content for
creation on a full-text database, creation of a thesaurus for
indexing internal content for a major U.S. government
department, designing a multi-media CD-ROM textbook in cell
biology, assessing the information needs of members of a major
association, and developing e-commerce strategies for large and
small publishers.
Starting with her work with CAB International, an
inter-governmental organization based in the U.K., Deb has
worked with organizations in many countries to improve
electronic information literacy and has given training courses,
seminars and lectures in over 30 countries. She has assisted
several organizations in marketing their products overseas,
increasing sales by as much as 500%.
Prior to striking out on her own, Deb worked for several
secondary database companies, including CAB International, the
Institute for Scientific Information, Cambridge Scientific
Abstracts and the Institution of Electrical Engineers. For each
she helped develop new products, marketed existing products and
was heavily involved in customer training and support.
EDUCATION
M.L.S. Library & Information Science, Rutgers University;
Post-graduate studies in Ecology & Environmental Economics,
Rutgers University; B.S Biology, minor in Chemistry, Lebanon
Valley College. Specialized courses in web site development,
content management systems.
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