AREAS OF EXPERTISE
Content publishing, content technology, knowledge
management, online collaboration, strategic content marketing,
market research, market analysis, business plan development and
analysis, product analysis and development, user interface
design and development, financial information markets, realtime
financial information distribution, speaking, authoring.
BACKGROUND
Mr. Blossom's career spans more than twenty years of marketing,
research, product management and development in advanced
information and media venues, including major financial
publishers and financial services companies (Citicorp, Quotron and for Reuters Holdings PLC), as well as earlier
experience in broadcast media and advertising. Mr. Blossom founded Shore
Communications Inc. in 1997, specializing in research and
advisory services and strategic marketing consulting for
publishers and consumers of content services. Mr. Blossom’s
engagements have included strategic marketing consulting for
major corporations and startups that are using the Internet to
position themselves in new and existing content markets.
Shore's research, news analysis and weblogs, including major
contributions from Mr. Blossom, have been recognized widely as
leading sources of authoritative insights into the content
industry, receiving top industry awards including the EContent
Magazine 100, the Software and Information Industry Association
CoDIE award for Best Media Blog and a Top Ten Analyst
recognition from Technobabble 2.0.
Mr. Blossom served as a Vice
President and Lead Analyst at Outsell, Inc., where he provided
research and analysis coverage of content technologies and
financial and corporate information markets for major corporate
clients, and developed
successful online ecommerce services for research reports.
For his excellence in qualitative research, Mr. Blossom was
recognized with the Vendor of the Year award by Standard &
Poor's in 2001. Mr. Blossom has developed numerous
successful Web sites and online communities.
Mr. Blossom's
extensive global experience with the marketing and management
of financial information services, including real-time datafeeds, established him as one of the
thought leaders in this important market segment, leading to
strategic assignments with the executive management team of
Reuters Group PLC. Mr. Blossom was also a key player in a
number of ground-breaking Internet-oriented initiatives at
Reuters, including the introduction of content management
services and a global effort to integrate Internet-based
information suppliers into the mainstream Reuters information
services environment. Mr. Blossom has traveled to and is
familiar with both European and Asian markets for content as
well as North American markets..
In 1999, Mr. Blossom joined Waters Information Services as
Director of Market Research, where he spearheaded the design,
development and marketing of The Waters Survey, the first
publicly published survey to collect highly detailed
information on financial information product usage from
financially oriented institutions in the United States.
Mr. Blossom has been interviewed frequently by the business
press and has been quoted in many major news and trade
publications and media outlets, including The Wall Street
Journal, USA Today, Marketplace radio, ABC Radio National, CEO Magazine,
Information Today, EContent Magazine, Upgrade Magazine, BusinessNow
television, Wall
Street and Technology, Waters Magazine and Securities Industry
News. He speaks regularly at major industry conferences,
including the SLA Annual Conference, SIIA Information Industry
Summit, Buying and Selling eContent, InfoCommerce Annual
Conference, the OCLC Symposium and other venues.
EDUCATION
B.A., English: Connecticut
College, New London, Connecticut. Post-graduate studies in Management, Marketing, Accounting,
Business Analysis, Financial Markets, Structured Systems
Analysis, and Advanced Communications Networks
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