AREAS OF EXPERTISE
Development and implementation of marketing and communications programs, both traditional and through social media and networking. Advocacy communications. Reputation management. Helping clients cast an outsized shadow. Messaging. Competitive positioning. Public relations, with a deep reservoir of contacts worldwide. Creative services, including writing and creation of marketing materials (online and print).

BACKGROUND
John Buckman is a marketing and communications consultant with long-standing ties in the information and publishing industries. His clients have included both well-known leaders in the field as well as startups.

Notable engagements include:

o Managing worldwide public relations for Dialog across a spectrum of core information and vertical markets.

o Devising a branding and identity strategy for document delivery specialists Infotrieve, and the launch of a customer communications initiative featuring an e-newsletter.

o Spearheading all external and internal communications for the merger of Gale Research, Information Access Company and Primary Source Media.

o Creating worldwide awareness and managing new product marketing for DataTimes, a pioneer in professional online information services.

o Producing and writing a series of special features focused on information and interactive services published in FORTUNE Magazine.

o Editorial management for Relate Media Inc., a publisher of customized online magazines and provider of direct e-marketing services for businesses and membership-based organizations.

As a business writer, Buckman has been widely published, including in Barron’s, BusinessWeek, Forbes and FORTUNE. For many years, he wrote a column about technology issues for the U.K.’s Investor Relations Magazine.

Before his move into consulting in the late 1980s, John was director of marketing for PR Newswire and a managing editor for the American Express Company. He also worked as a journalist in Washington, D.C., London and Johannesburg, South Africa.

Buckman served as on the board of the Software and Information Industry Association’s Content Division and currently serves of the board of the MIT Enterprise Forum.

EDUCATION

Mr. Buckman’s has an undergraduate degree in journalism from The George Washington University with graduate work at The London School of Economics and Political Science.