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Val Srinivas |
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Shore Team Alumnus |
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Alumnus |
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Val serves currently as Head of Research for Deloitte's Center
for Financial Services.
AREAS OF EXPERTISE
Market Research, Database Marketing, Financial Information
Markets, Marketing Strategies, Brand Strategies, Enterprise
User Behaviors, Product Design, Customer Loyalty, Customer
Satisfaction
BACKGROUND
Val Srinivas is an expert in the area of marketing strategy
and research. He was the Head of Marketing Strategy in the
institutional advisory group at Morgan Stanley Investment
Management from February to November 2008. Prior to this, he
lead the global Market Research and Competitive Intelligence
function at Standard & Poor’s for nine years. Val has conducted
hundreds of studies covering brand equity, new product design,
customer loyalty and satisfaction, segmentation, pricing,
demand analysis, competitive analysis, etc. He also served as
an Adjunct Professor of Marketing at Rutgers Business School. EDUCATION
Val Srinivas he received a Ph.D. in Marketing from Rutgers
University. Val’s doctoral thesis was on the topic of marketing
of financial advice and investors’ advice-seeking behavior.
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