where content, technology and people meet. (SM) Publishing and content technology executives use Shore to measure and understand their markets and competitors, define marketing strategies and implement successful content products and services using Shore's highly actionable insights into vendors, institutions, individuals and virtual communities.
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Link to You: An overview of the people who use Shore research and advisory services - their roles, their markets and their needs
OVERVIEW

YOUR ROLES YOUR MARKETS YOUR NEEDS

You are one of many individuals and organizations that are living at the intersection of content and technology, where more people than ever act as both publishers and consumers of content - you, your co-workers, your clients, your marketplace and your suppliers.  It's a world in which content is more than just information or knowledge: it forms the core of communities, and creates value through its context, use and interaction within those communities.

To succeed in this emerging information environment you need a sophisticated understanding of how content, technology and people are working together to create information and communal experiences that benefit audiences in venues that they value.  Shore is dedicated to helping you build that understanding.

At Shore, you'll find a virtual team of industry analysts and experts that have years of experience supporting people like you in a wide variety of professional environments.  You'll discover an array of services that can suit a wide variety of needs and budgets. You'll also discover better ways in which you can communicate with your peers to exchange valuable ideas and information about what really works in creating and deploying content and community services. In short, you'll discover powerful resources to help you expand your knowledge and build important relationships.

YOUR ROLES

People who may use Shore's products and services  include:

CIOs/CKOs/CLOs
Senior Information Product/Service Managers
Knowledge Management Professionals
Content Acquisition and Deployment Teams
Content Technology Marketing Teams
Business Development/Startup Teams
Portal Designers/Executive Producers
Corporate Strategy Teams
Marketing Intelligence/Business Intelligence/Competitive Intelligence Teams
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YOUR MARKETS

Market sectors in which our clients may concentrate include:

Finance
Pharmaceuticals/Biotechnology
Publishing
Technology
Government
Education

Each of these areas of professional concentration have their own views of the world of content and related technologies, and each area has its own particular interests and concerns.  Regardless of your particular focus, Shore can help you with its unique outlooks and highly valued research and commentary services.  We understand both your own markets and many related markets from which we can draw upon our experience to bring fresh perspectives to your needs.

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YOUR NEEDS

Key problems that Shore may be called upon to solve for you with its research and advisory services include:

Content and Technology Vendor Analysis and Selection
Products and Services Competitive Trend Analysis
Business Unit Goals and Strategies
User Requirements/Market Research
Content and Community Service Design, Structure, Rollout and Marketing
Marketing and Implementation Best Practices

Whatever  your needs, Shore will be glad to work with you to create a solution that meets your requirements. Feel free to contact us to learn more about how we can help you.

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