"I want my website to appear on the first page of Google. How much would that cost?"
This is a very common question small business owners, who hired external service providers for advice, asked me. Today I want to show you exactly how to create your website without investing huge amounts of budget or losing quality due to limited resources.
5 questions you should ask yourself
Basically there are 5 key questions you should ask yourself before starting to develop your online presence or planning any updates on it.
1. How should I name my website ?
First, your website needs a name. This sounds easier than it is. Not only are most names already taken, but as a small business, you must ensure that your name has a recognition factor and supports the core activity of your business, yet, not too complex, so your (potential) customers can get a good idea about your business.
Like an example?
The website "Memorado" focuses on brain training on an international level. By allusion to the English word "Memory" it establishes a direct connection to the service. For the German-speaking countries, this linkage is also caused by the connection to the popular traditional card game "Memory". The clever combination of different associations makes the potential customers remember the name prior to purchasing the product.
2. How do I become more attractive than competitor sites?
Many websites do not have a clear structure and it is difficult to navigate through it for the reader. Information is often only provided on the main page, with the aim that the visitor is fully informed.
By the wealth of information, the reader is often discouraged, as he cannot see exactly what was originally sought. Moreover the readers have a shortened attention span, which is caused by the huge amount of potential information on the world wide web.
Websites should, therefore, present their sought information clearly allocated to the respective sub-pages. For example, a page for prices, a page for your individual performance, etc. The homepage is mainly used for navigation to these sub-pages (also called landing pages).
The design should be clear and concise on all pages, without "biting" colors. Less is more here. Neon colors or other aspects of the web "stand out" quickly but, have the opposite effect, mainly because they look untrustworthy.
3. How do I get as many readers as possible to follow through with the desired target (e.g. click the CTA)?
As mentioned above, it is important that potential customers see the purpose of the website immediately. You should consider not only the design and the amount of information per page, but also your objective.
Take your visitor by the hand and show them the way to their goal, and the benefits that can be drawn from it. Personal relevance is essential for a good first impression of the website to the visitors.
4. What should I consider when adding a search function to the site?
The most elaborate structure does not replace the search function. The search function should be found quickly and easily. It is recommended to place it in the top third of your page or menu bar).
In addition to the position of the search function, the technical orientation is important. You may not always know what your audience is searching for. Therefore, misspellings also have to be addressed. In order to provide suitable results for these users, your search feature should be fault-tolerant. This means that sub-pages are displayed despite any typos.
5. How do I create a recognition for my website and why is that relevant for its long-term success?
To increase the recognition value of your site, it must be designed. This does not only refer to the clear visibility as discussed above, but goes one step further:
You have to make it easy for your customers to remember the structure and processes on the website. Especially when a web page is not used every day, it can quickly be forgotten. If your website is not intuitively structured or clear, it will increase the risk that your readers lose patience and go to the competition.
To keep the bounce rate (the movement of leaving your website) of your visitors as low as possible, the emotions should be addressed. Through the emotional experience, the user stays on your site for longer and will more likely return in the future. Be creative and show it on your website. Request support and other tips from our Web team.
Want to learn more or have any questions? Feel free to contact us anytime.