Social Media isn't Complicated: Grow your Business Strategically

Social Media isn't Complicated: Grow your Business Strategically

The When and Why Strategy

Now, we are all reading 1000s of blog posts about social media and the importance behind it. Why are people writing so much about it? They are purely writing down their own experiences or best practices for social media which is all good and well knowing what works and what doesn’t. However, after a survey which I conducted, it seems like businesses are fully aware of the benefits of social media, but don't entirely k...

Theme: eBooks
Read more

How are Micro-Moments used for New Customer Acquisition?

How are Micro-Moments used for New Customer Acquisition?

A Familiar Scenario

You’re out and about, when all of a sudden you realize that you ran out of some of the groceries you need for dinner. So where is the closest supermarket? No problem, you quickly take out your smartphone and google for the shops nearby. Time to learn micro-moments, and what inpulses you should target. 

[eBook] 10 Ways to Use Social Media to Keep Your Customers Engaged

[eBook] 10 Ways to Use Social Media to Keep Your Customers Engaged

Free eBook Download

Social media engagement is now more than ever a vital part of your daily tasks for customer communication. There are many different social media platforms to best communicate your message to your customers.

Theme: eBooks
Read more

Why Small Businesses Must Digitalize If They Want To Survive

Why Small Businesses Must Digitalize If They Want To Survive

Modern Era of Digitalization

The digitalization of the economy is inexorably on the rise. It questions long-standing business models and is becoming a massive driver of economic upheavals. Not surprisingly, small service providers with limited budgets are still quite hesitant when it comes to the use of digital solutions. Hair Salons, restaurants, craftsmen and other service providers are often reluctant to use comprehensive digital sol...

Theme: CRM
Read more

10 Tricks to Improve Employee Satisfaction

10 Tricks to Improve Employee Satisfaction

Factors and Tricks that will Impact on your Employee’s Satisfaction

If you are a small business who takes appointments, the reasons your business should offer online booking are numerous and one of them is employee satisfaction.

The happiness of your employees is affected by their sense of control over their lives. An online appointment system will give your employees more control over their schedules, work environment and w...

Google Analytics Series 2. What do users want?

Google Analytics Series 2. What do users want?
 

First Things First

So you have a site, it has some visitors and, if you have read my previous Analytics post, you know where they are coming from and where they are going to - what we need to answer now is:

Go Digital or Go Home: How Digitalization is Rewriting the Rules of Competition

Go Digital or Go Home: How Digitalization is Rewriting the Rules of Competition

How Digitalization is Rewriting the Rules of Competition

Competition is greater than ever before. Even if you’re the only restaurant in town, you must compete with bars, grocery stores, cinemas, and other businesses where your prospects could choose to spend their money instead. Through the internet consumers have much more power. They can compare products and services from the comfort...

The Impact of Local SEO

The Impact of Local SEO

Why is Local SEO Needed for my Small Business?

Local SEO is often overlooked and this is a HUGE problem.

Why? It’s just another complication in the extremely messy and unknown vessel that is SEO (search engine optimization).

It’s usually put to the bottom of the “to-do SEO list”.

Social Media Cheat Sheet - Creating the Perfect Social Post.

Social Media Cheat Sheet - Creating the Perfect Social Post.

Social Media for Business

In this blog we are going to cover the top 5 social media platforms and how to write the best post to engage with your target audience. Below are a few of the main key points to look out for when writing your next social media post.