Part II: Pros and Cons for Offline Advertising for Small Businesses

Part II: Pros and Cons for Offline Advertising for Small Businesses

Offline Advertising

When first openning the doors to your small business, you know you have to tackle "online" some way or another. However, before this you may find your self searching for traditional offline advertising methods to marketing your small business. In this article you can read all the pros and cons for offline advertising, to help make the decision easier. 

When Building Your Team, Don't Focus on Superstars

When Building Your Team, Don't Focus on Superstars

Who is your Superstar?

Understanding the principles of building a great team is the first step you should always take before putting a team together. In this article, we show you why only focusing on superstars can have a detrimental impact on your business, and explain how you can shift your focus on to the entire team, while still getting maximum value from your superstars. (Will be using Paul Pogba for an example).<...

Laughter is Contagious: Use Humor to Stand Out From the Crowd

Laughter is Contagious: Use Humor to Stand Out From the Crowd

A cheeky giggle, never hurts!

They say that laughter is the best medicine, and in a world in which we're bombarded with adverts and marketing messages from every which way, this sentiment couldn't be more true. Nothing is more eye-catching than a brand that knows to have fun with its customers. It makes them relatable and certainly memorable, and for a small business with limited budget and resources, an injection of humor into their adverti...

How you Should Be Investing, not Spending your Time

How you Should Be Investing, not Spending your Time

Time is Money!

For many SME owners, hard work is a virtue that has been drilled into us from an early age, and the desire to knuckle down and march towards your business objectives may be one of the reasons you decided to start your enterprise in the first place. In this article we look at ways you can save time in order to use it more wisely - because as we all know, time is money!

Part I: Pros and Cons for Online Advertising for Small Businesses

Part I: Pros and Cons for Online Advertising for Small Businesses

Online Advertising

In the digital age we have seen such a big movement towards online advertising and marketing methods, that some businesses mistakenly view internet campaigns as the 'be all and end all'. But nothing could be further from the truth - SMEs should know that there are multiple of ways of creating interest in their brand, be it online or offline.

Relieve Stress: 3 Time Management Techniques That Work (no pun intended)!

Relieve Stress: 3 Time Management Techniques That Work (no pun intended)!

A structured lifestyle

You're not alone, though. No matter if you're self-employed or running your own business, rest assured that there are others out there going through exactly the same. We've certainly been there, and over the years we've picked up a few golden rules for time management and stress management to make sure that we don't get overwhelmed. In this article, we're going to share some of the 3 effective tips for keeping on top o...

Should My Website Address be the Same as My Brand Name?

Should My Website Address be the Same as My Brand Name?

Simple Answer.. Yes! But..

'Should my website address be the same as my brand name?' is a question that many businesses setting up shop will be asking themselves, whether they are in the B2C or B2B markets. The simple answer to the question is 'yes', but in this article we will take a more in depth look at what you need to consider before attempting to secure a domain name which is identical, or near identical, to your brand.

Moving Administration from Bookwork to Automation

Moving Administration from Bookwork to Automation

More admin to do, seriously?!

Are you overwhelmed by the amount of administration tasks you’re left with after a long day facing customers? Wouldn’t it be great to know how you can cut these administration tasks in half? In this article we will show you how administration doesn’t have to be a burden when it comes to running your business.

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Google Analytics Series 4. Why is ALL my traffic marked as Direct?

Google Analytics Series 4. Why is ALL my traffic marked as Direct?

Google anayltics next steps

If you've had your Google analytics setup for at least a few days now and started to get visits to your site it’s best to take a look at your reports and make sure everything is working as it should. In this article I want to walk through with you the label "direct" traffic and how it should work properly.