Andy Penfold

Andy Penfold

Content Marketing Manager US&UK for Shore.com. Blogging for Topics related to CRM and Digital Marketing

Recent posts by Andy Penfold:

The 'WHY' and the 'HOW' of Saying Thank You to Your Customers

The 'WHY' and the 'HOW' of Saying Thank You to Your Customers


Saying Goodbye to 2016

As the end of the year draws to a close, it's a good time to take stock and spare a thought for those who have supported your business over the past 12 months. With Christmas almost upon us, you have a chance to offer a festive greeting and show gratitude for their business.

Say Yes to SMS: How Texting Customers Can Tighten Up your Business Model

Say Yes to SMS: How Texting Customers Can Tighten Up your Business Model


How to use text message appointment reminders to reduce no-shows and spend time more effectively.

Remember when you used to receive those recorded messages from your doctor, reminding you of your next appointment? You might not now, or even then, because this tired method of sending a reminder can ea...

Why you Need to Boost your Employee Morale This Christmas

Why you Need to Boost your Employee Morale This Christmas

Full Power

At this time of year, concentration can begin to wane as team members start to become preoccupied with their holiday plans, the buying of presents and the general festive season. However, as an employer, you have a business to run, and it is often particularly demanding during the final push before the new year - this can't be compromised by distracted, demoralised staff.

How Small Business Owners can Leverage Mobile Apps to Boost Revenues

How Small Business Owners can Leverage Mobile Apps to Boost Revenues
 

Managing communications

Communication can be a crucial part of the customer journey. But how best to reach the target audience your business needs in order to enjoy a sustained positive impact on the bottom line? Email campaigns are an idea, but so often these days inboxes are congested with competing offers or spam from a huge number of sources, and open rates can be low. Print or broadcast advertising is all well and good, but is it real...

6 SEO Advantages Small Businesses Have Over Major Firms

6 SEO Advantages Small Businesses Have Over Major Firms

Make your competitors be afraid

If you are a typical small business in the age of digitalization, you might be seeing your competitors eat chunks out of your customer base each day thanks to their savvy online marketing tactics. For some companies, no matter how entrenched they are in a specific market, with loyal customers stretching back years, it seems there is nothing they can do to stem the flow of the online success their rivals enjoy.

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The Evolution of Social Media Advertising

The Evolution of Social Media Advertising

The evolution of social media

In a world in which social media rules, are you really doing all you can to tap into today's highly social consumers? Every savvy marketer knows the importance of brands having a social presence, but the most successful businesses are taking their social media exposure to a whole new level in the form of advertising. In this article, we'll take a look at how social media advertising manages to generate increased custom...

Instant. Private. Personal – The Potential of Text Messaging is Huge compared to Email

Instant. Private. Personal – The Potential of Text Messaging is Huge compared to Email

Why call your customers, if they don't want to answer?

The best form of communication is changing on a regular basis, you need to stay on top of your communications with your customers to ensure they are receiving the best care possible. Communication before and after each personal interaction with a customer can be the difference between a returning or non-returning customer. In this article we will show you why you should do SMS Messaging ...

Relieve stress at work - Time Management Techniques [Revisited].

Relieve stress at work - Time Management Techniques [Revisited].

Do you feel under pressure constantly?

Heading up a small business is incredibly exciting, but it's not without its downsides, the biggest one being stress. With customers and staff to deal with and endless emails and administration tasks to tackle, not to mention managing budgets and planning for expansion, it's easy to become overwhelmed with stress and to struggle to manage all your responsibilities during each work day.

Part II: Pros and Cons for Offline Advertising for Small Businesses

Part II: Pros and Cons for Offline Advertising for Small Businesses

Offline Advertising

When first openning the doors to your small business, you know you have to tackle "online" some way or another. However, before this you may find your self searching for traditional offline advertising methods to marketing your small business. In this article you can read all the pros and cons for offline advertising, to help make the decision easier. 

When Building Your Team, Don't Focus on Superstars

When Building Your Team, Don't Focus on Superstars

Who is your Superstar?

Understanding the principles of building a great team is the first step you should always take before putting a team together. In this article, we show you why only focusing on superstars can have a detrimental impact on your business, and explain how you can shift your focus on to the entire team, while still getting maximum value from your superstars. (Will be using Paul Pogba for an example).<...