Tobias Börner

Tobias Börner

Tobias Börner is an editor for Inbound Marketing at the Content-Marketing Agency Suxeedo. Within the scope of his studies in Digital Media Culture at Babelsberg University he devotes himself to the impact of digitalization on everyday life.

Recent posts by Tobias Börner:

Pokémon GO, the 2016 Marketing Trend – also for Local Businesses

Pokémon GO, the 2016 Marketing Trend – also for Local Businesses

Augmented Reality

On the bus, in the supermarket, even at work: wherever you go lately, you can run into Pokémon GO players – on a chase through the city, guided by their smartphones. Is it a passing trend, or is there more to it than that? We will show you why you should recognize augmented reality as an opportunity for acquiring new customers – and how it can work for you, even on a limited budget.

How are Micro-Moments used for New Customer Acquisition?

How are Micro-Moments used for New Customer Acquisition?

A Familiar Scenario

You’re out and about, when all of a sudden you realize that you ran out of some of the groceries you need for dinner. So where is the closest supermarket? No problem, you quickly take out your smartphone and google for the shops nearby. Time to learn micro-moments, and what inpulses you should target.