The After Effects of Digital Transformation

what does all the hard work of digital transformation lead to?

Uncover your expectations

Setting up and running a business can be stressful and sometimes you just feel like banging your head against a wall. This can be overcome with the right help and support. In this article I will be highlighting some key features that you should expect from the digital transformation plus some personal favorite free tools, which can make your life a whole lot easier without digging into your pockets.

Ok. So, why are you here? Probably, because of two reasons:

  • 1. You have a website and now you want to know what to expect from it.
  • 2. You have plans to have a website, but need to know what you will get out of it.

In this article I will be addressing the expectations after you’ve made the digital transformation. You can read this Digital Transformation blog post, to find out exactly what on earth it is. 

First let me congratulate you on making the digital switch and making a website for your business! (IF you’re not at this stage yet, you’re simply being left behind). Why the negativity? Because you are losing out on extra income, simple as that. Shore can fix that for you!

So on that note, let’s get down to business:

Let’s say, hypothetically, I am a business owner, I would look at my website and ask myself: how am I going to make money from this? Well, at the beginning you most likely won’t make money from the website and should be concentrating on creating the content which your customers want to read about. For example: address, opening times, gallery, blog posts, social media and reviews.

The more information you provide the reader, the better the user experience is likely to be. At the end of the day you want more customers, right? Well, this is first steps to building trust with these customers, if they can’t find you on the web, how likely is that they will choose and trust your business over your competitors?

You guessed it! Let’s dig a little deeper.

So, bearing in mind you have everything in place and your chuffed with yourself. You have every right to be! On that note, below I have compiled some of my favorite Free Tools / Chrome Extensions that you can get started with straight away!

Check it out:

Keywordtool.io

Your keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. - Wordstream

use keywordtool to find the most relevant terms for your business, process important for digital transforamtion

Google search console and Google Analytics

Straight from the horse’s mouth:

Google Analytics lets you do more than measure sales and conversions. It also gives insights into how visitors find and use your site, and how to keep them coming back. - Google Anayltics

Google search console is a vital piece of equipment for a small business growing

Google analytics stores all important information need to analyze the results of digital transformation

Similar Web Chrome extension

By far one my favorites, this tool is fantastic for finding out: your quick metrics and can help you spy on your competitors. Use it to see the potential for improvement, without having to buy other fancy tools. For a small business, this is perfect tool for you!

similar web, lets you see the competitors after digital transformation

My Last favorite: OnPage.org

Both for SEO and Content writing.

The feature, tf*idf is specifically for content.

The text assistance is a useful tool analyzing a particular text calculated in real time. Or if you already have the content written, simply copy and paste it into this box and let the text helper show you either: Terms or Topics you should add, Terms you could use moreoften and Terms you use too much.” – OnPage TF*IDF

content is still king, so use onpage to capatalize on writing the most unique content for your small business

tl;dr

Basically, once you have put your sweat and tears into creating a website, don’t stop! You have done an excellent job getting this far. It is an ongoing process learning cool new methods to get the most out of your content - making yourself more visible to more potential customers!

Have fun with it!

You now have the option to press on and achieve more success from multiple channels. For example: the next killer strategy should be making your business mobile. Download the e-Book to keep in hand for when the right time comes!

transition to a mobile business

About me

Andy Penfold
Andy Penfold

Content Marketing Manager US&UK for Shore.com. Blogging for Topics related to CRM and Digital Marketing Read more