The 'WHY' and the 'HOW' of Saying Thank You to Your Customers

The 'WHY' and the 'HOW' of Saying Thank You to Your Customers


Saying Goodbye to 2016

As the end of the year draws to a close, it's a good time to take stock and spare a thought for those who have supported your business over the past 12 months. With Christmas almost upon us, you have a chance to offer a festive greeting and show gratitude for their business.

Say Yes to SMS: How Texting Customers Can Tighten Up your Business Model

Say Yes to SMS: How Texting Customers Can Tighten Up your Business Model


How to use text message appointment reminders to reduce no-shows and spend time more effectively.

Remember when you used to receive those recorded messages from your doctor, reminding you of your next appointment? You might not now, or even then, because this tired method of sending a reminder can ea...

Why you Need to Boost your Employee Morale This Christmas

Why you Need to Boost your Employee Morale This Christmas

Full Power

At this time of year, concentration can begin to wane as team members start to become preoccupied with their holiday plans, the buying of presents and the general festive season. However, as an employer, you have a business to run, and it is often particularly demanding during the final push before the new year - this can't be compromised by distracted, demoralised staff.

How Small Business Owners can Leverage Mobile Apps to Boost Revenues

How Small Business Owners can Leverage Mobile Apps to Boost Revenues
 

Managing communications

Communication can be a crucial part of the customer journey. But how best to reach the target audience your business needs in order to enjoy a sustained positive impact on the bottom line? Email campaigns are an idea, but so often these days inboxes are congested with competing offers or spam from a huge number of sources, and open rates can be low. Print or broadcast advertising is all well and good, but is it real...

4 Ways Entrepreneurs Can Profit from the Mobile Movement

4 Ways Entrepreneurs Can Profit from the Mobile Movement

Mobile Movement

Mid-sized companies in particular have difficulties keeping pace with the increasing digitalization of the working world. Limited resources and a lack of knowledge often lead to a great deal of insecurity on the part of employees as well as business owners. With the following four tips we will show you how you can use the increasing digitalization of your target group to stay (at least) one step ahead of your competition.

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Tailoring Customer Communication to Meet Your Target Group’s Needs

Tailoring Customer Communication to Meet Your Target Group’s Needs

Adapt and Shape

Six out of ten people use their smartphones to gather information: that adds up to 44 million people nationwide. Smartphones have become the resource people turn to for information about service providers’ opening hours and locations. We will take a closer look at the current trend of the smartphone generation and show you how you can reach your customers via mobile technology – even if your resources are limited.

Digital Transformation: An Opportunity for the Mid-Sized Sectors

Digital Transformation: An Opportunity for the Mid-Sized Sectors

A competitive market

In many areas of business, competitive pressure is growing enormously. This is due not only to direct local competition, but also to those competitors that are steadily gaining attention via the Internet. Whereas until recently, international companies have been the ones most affected by this trend, it is now affecting mid-sized businesses more and more strongly. We want to show you how you can use this development as an...

Instant. Private. Personal – The Potential of Text Messaging is Huge compared to Email

Instant. Private. Personal – The Potential of Text Messaging is Huge compared to Email

Why call your customers, if they don't want to answer?

The best form of communication is changing on a regular basis, you need to stay on top of your communications with your customers to ensure they are receiving the best care possible. Communication before and after each personal interaction with a customer can be the difference between a returning or non-returning customer. In this article we will show you why you should do SMS Messaging ...

Part II: Pros and Cons for Offline Advertising for Small Businesses

Part II: Pros and Cons for Offline Advertising for Small Businesses

Offline Advertising

When first openning the doors to your small business, you know you have to tackle "online" some way or another. However, before this you may find your self searching for traditional offline advertising methods to marketing your small business. In this article you can read all the pros and cons for offline advertising, to help make the decision easier. 

When Building Your Team, Don't Focus on Superstars

When Building Your Team, Don't Focus on Superstars

Who is your Superstar?

Understanding the principles of building a great team is the first step you should always take before putting a team together. In this article, we show you why only focusing on superstars can have a detrimental impact on your business, and explain how you can shift your focus on to the entire team, while still getting maximum value from your superstars. (Will be using Paul Pogba for an example).<...