6 SEO Advantages Small Businesses Have Over Major Firms

6 SEO Advantages Small Businesses Have Over Major Firms

Make your competitors be afraid

If you are a typical small business in the age of digitalization, you might be seeing your competitors eat chunks out of your customer base each day thanks to their savvy online marketing tactics. For some companies, no matter how entrenched they are in a specific market, with loyal customers stretching back years, it seems there is nothing they can do to stem the flow of the online success their rivals enjoy.

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The Evolution of Social Media Advertising

The Evolution of Social Media Advertising

The evolution of social media

In a world in which social media rules, are you really doing all you can to tap into today's highly social consumers? Every savvy marketer knows the importance of brands having a social presence, but the most successful businesses are taking their social media exposure to a whole new level in the form of advertising. In this article, we'll take a look at how social media advertising manages to generate increased custom...

Part II: Personalize Your Website and Improve Your Online Presence

Part II: Personalize Your Website and Improve Your Online Presence

Continued…

Our passion and motivation for highlighting the importance of having an online presence allows you and your business to keep informed about best optimization tips and maintaining your online visibility. In this article we will continue from our last piece, but if you haven’t read it already please follow the suggested read below:

Pokémon GO, the 2016 Marketing Trend – also for Local Businesses

Pokémon GO, the 2016 Marketing Trend – also for Local Businesses

Augmented Reality

On the bus, in the supermarket, even at work: wherever you go lately, you can run into Pokémon GO players – on a chase through the city, guided by their smartphones. Is it a passing trend, or is there more to it than that? We will show you why you should recognize augmented reality as an opportunity for acquiring new customers – and how it can work for you, even on a limited budget.

Google Analytics Series 6: What is Bounce Rate?

Google Analytics Series 6: What is Bounce Rate?

What is bounce rate?

Ever visited a site and realised it wasn’t what you were after? If you left the site without clicking on anything you bounced from that site. A bounce rate is the total number of people who did this vs the total number of people visiting your page.

Part I: Personalize Your Website and Improve Your Online Presence

Part I: Personalize Your Website and Improve Your Online Presence

Want next generation customers? Get online now!

By now it is clear to most entrepreneurs that a website is a very important way to ensure that (potential) customers can find you. Nevertheless, it is rare that service providers in particular recognize the full potential of their online presence. With the help of four practical tips, we will show you how you can stay (at least) one step ahead of the competition by personally addressing your ta...

Google Analytics Series 5. How to Test Your New Ideas On Analytics

Google Analytics Series 5. How to Test Your New Ideas On Analytics

Setting Up

Almost everyone who has tried analytics has at some point screwed up and wiped out a chunk of data, I once managed to wipe out a week's worth of data over our sites busiest time of the year. Learning from your mistakes is a superb way to improve but this sort of mistake can be very expensive and generate a lot of hard work - wouldn’t it be easier if there was another website you could test all your changes on first to see if ...

Part I: Pros and Cons for Online Advertising for Small Businesses

Part I: Pros and Cons for Online Advertising for Small Businesses

Online Advertising

In the digital age we have seen such a big movement towards online advertising and marketing methods, that some businesses mistakenly view internet campaigns as the 'be all and end all'. But nothing could be further from the truth - SMEs should know that there are multiple of ways of creating interest in their brand, be it online or offline.

Should My Website Address be the Same as My Brand Name?

Should My Website Address be the Same as My Brand Name?

Simple Answer.. Yes! But..

'Should my website address be the same as my brand name?' is a question that many businesses setting up shop will be asking themselves, whether they are in the B2C or B2B markets. The simple answer to the question is 'yes', but in this article we will take a more in depth look at what you need to consider before attempting to secure a domain name which is identical, or near identical, to your brand.

Google Analytics Series 4. Why is ALL my traffic marked as Direct?

Google Analytics Series 4. Why is ALL my traffic marked as Direct?

Google anayltics next steps

If you've had your Google analytics setup for at least a few days now and started to get visits to your site it’s best to take a look at your reports and make sure everything is working as it should. In this article I want to walk through with you the label "direct" traffic and how it should work properly.