Beatrix previously worked in a newsstand, which seemed ideal as the hours also allowed her to take care of her children. However, she found she missed the close contact with customers as many of them only popped in at irregular intervals. She than had the opportunity to open her own beauty salon and was able to get some valuable advice on the matter from a friend who worked as a self-employed hairdresser.
She particularly enjoys the variety of the work. Nowadays, Beatrix doesn’t sell the same things each and every day; instead, she treats her clients according to their individual wants and needs. “When I began giving cosmetic treatments I immediately thought: ‘Wow! This is my dream job!’ ”
The client is of the utmost importance to Beatrix. Therefore, she is more than willing to provide treatments at the weekend. “My aim is to make my clients happy. It’s a great feeling when they look in the mirror at the end of the session and beam with pleasure.” She has already developed some close customer relationships, which she says allows her to improve her service for her clients even more. “When you know the person, you can respond to their needs better and that’s important to me.”
For the mother-of-two, it was important right from the beginning to have enough time for her family despite her self-employed status. She particularly appreciates the flexibility of her work. “Being self-employed allows me to split up my day as I wish.”
Since she hired two members of staff, Beatrix can accommodate significantly more appointments and can thus increase her range of offers. In addition to eyelash treatments, her clients can also choose nail design and hair removal treatments. “My Beauty Box is slowing turning into a real beauty salon.”