Herbert knew that he had to work on reaching his customers more efficiently via the internet. However, he didn’t know how to do this until he saw a SHORE demonstration. His main reason for choosing SHORE was the personal product presentation. “For me, the person representing the product is also very important. I made an emotional decision and it was the right one. The people behind the product are very well trained and provide excellent service – even if you just have a really quick question.”
With SHORE, Herbert can provide his customers with an online booking system, which allows them to reserve tables via his website and his Facebook page. He uses SHORE as a way to attract new customers and it works well. Over half of his new customers already reserve tables using SHORE.
“SHORE is an added service for me, and it really makes things easy for my guests.”
Herbert also uses the feedback function provided by SHORE Customer Management. This allows him to send an email to his customers asking them to rate their last visit. “We’ve already received some feedback and it was consistently positive.”
Herbert’s next goal for the future is to process his customer data more efficiently. When this is implemented, he wants to thank the customers who respond to his feedback e-mails with a discount coupon for his restaurant. He also wants to start making good use of the newsletter function.
With SHORE, Herbert has managed to effortlessly integrate an online booking system into his existing working routine.
| Online reservations via website and Facebook
| New customers acquired via the online booking function
| Personal customer support
| Feedback function
| Clear client database
| Newsletter function