Christina’s appointment book was full of appointments she’d made personally on the phone. However, the many telephone calls disrupted her work.
“We hairstylists are expected to be able to continue with the haircut straight away once we’ve finished on the phone. Nobody understands that we first have to find our way back into the cut again.”
Another challenge for Christina was settling her accounts at the end of each day and month. She had to carefully add up the products she’d sold, the services she’d provided and the wages for her colleague. “I always had to back-calculate my income in order to obtain a list of my sales figures.”
Another problem for the hairstylist was that her appointment booking system was prone to errors. Handwritten entries meant that client data was sometimes not fully recorded when an appointment was noted in a hurry. Furthermore, her appointment calendar wasn’t very clear.
However, before Christina could make up her mind to implement an appointment booking software she had one major worry to deal with: “I thought my clients would wrestle control from me when it came to making appointments.” However, she was eventually convinced otherwise and soon became a fan of online appointment booking. The first software she used was Salonmeister; however, she became disappointed with the company once it was taken over. The price of the software increased, but Christina was unwilling to pass these costs on to her clients.
She knew that she needed a new software solution so as not to be disrupted by telephone calls again.
| Expensive online booking tool (Salonmeister)
| Disruptive telephone calls
| No sales analyses
| Error-prone appointment management