From her period of self-employment at the beauty institute, Monika knew what she would have to deal with in her own salon. Her colleagues at the institute already worked with an appointment booking software solution and a digital appointment calendar. However, Monika worked with a handwritten calendar and this practice continued in her new salon.
Not only was this handwritten appointment calendar impractical for Monika during her work day, she also had to take it with her everywhere.
“My appointment calendar wasn’t just heavy and impractical; it was also difficult to find appointments in it because it was so unclear.”
However, far more inconvenient for the businesswoman was the fact that she didn’t have her own client database. Information about her clients was scattered all around her salon. “If a client liked a particular nail polish color, I wrote their name on the bottle. But that really wasn’t ideal, since I still had to search through all the colors.” Furthermore, Monika often forgot to write down clients’ telephone numbers, which meant she was unable to arrange follow-up appointments.
Another problem was that she had no suitable method of client contact for the under-30 target group. She had a website, but she could only be reached via telephone and e-mail. She had no modern communication channel that appealed to the younger target group.
However, Monika wanted her daily work to be as easy as it was at the beauty institute.
| Handwritten appointment calender
| No client database
| Decentralized client information storage
| Online client contact required improvement