While William, the hair magician, does the artistic creations; Judi is responsible for managing the salon. This comes with client consultations, appointment scheduling, and book work. Previously, many appointment requests were coming through via Email. This would take a lot of time, as numerous back and forth messages were being sent before an actual appointment was set. Judi was also having to manually send appointment reminders via Email, which took up a lot of unnecessary time.
Because William and Judi focus all their emotions and energy on their clients, there is not a lot of time left for getting the necessary data entry in. Furthermore, client consultations are very emotional and it is Judi’s priority that their customers feel safe and taken care of. “I never interrupt consultations, and they take up most of my day. Therefore, a lot of missed calls were coming through and people were unable to make appointments”.
"Without Shore I would be drowning in bookwork and would have to take precious time away from our clients that we want to help."
William and Judi knew that people with hair loss problems need hope and the feeling that they can do something about it. Having to call or E-mail the salon was not an ideal way to pursue this action. Therefore, William and Judi knew that a software solution was needed to make this process quicker and easier for their clients.
"We want our customers to feel safe and give them the ability to book and appointment online, even when our salon is closed. This way they can be assured that they already have an appointment; they have done something"
| Unclear appointment planning
| Loss of potential customers due to missed calls
| Manual Email reminders