The company responsible for processing the data as defined below is:
Shore GmbH (hereinafter referred to as “Shore”) as operator of shore.com:
Tel.: (+49) 89 412 071 07
Fax: (+49) 89 4161433-99
The provision of personal data by you is neither prescribed by law or by contract nor is it required for the conclusion of a contract. You are not obliged by law to provide the data. The possible consequence, in the event of you not providing the data, is that you might not be able to access the website of Shore in full or in part and may not be able to see the contents accordingly.
You are only permitted to provide personal data of persons under the age of 16 if the explicit consent of the parents or legal guardian is available and has been sent to us upfront.
You are entitled to receive a copy of your personal data unless this impairs the rights and freedoms of other persons.
You have the right to know whether we use your personal data or not and you are entitled to obtain information regarding the following, namely
You are entitled to ensure that your personal data utilised by us are correct.
You have the right to request us to delete your personal data which we have stored, if a) we no longer require the data for a certain purpose, e.g. for a contractual or legal obligation; or b) you withdraw your approval if we obtained it when collecting your personal data; or c) you contradict to your personal data being processed by us on the grounds of a legitimate interest stated by us, including direct advertising, unless we are able to submit proof of the urgent requirement of a legitimate interest.
You are entitled to demand us to restrict the processing of your personal data if one of the following prerequisites is given:
You have the right to be provided with your personal data in a transferrable format on the legal basis of an approval or for the purpose of fulfilling an agreement. You will then receive the personal data which you actively and intentionally made available to us including any data collected passively by us within the scope of you utilising our products or services.
If we process your personal data on the grounds of your approval, you have the right to change your mind at any time and to withdraw your approval.
If we process your personal data on the grounds of a „legitimate interest“ stated within these Data Privacy Instructions [Datenschutzhinweise], you may under circumstances have the right to declare that you disagree and to request us to discontinue processing your personal data for this purpose. However, we might possibly have urgent reasons allowing us to further process your personal data despite your objection. In such a case we will specify our reasons accordingly. If your objection refers to processing personal data for the purpose of direct advertising, we will nevertheless respect your objection in any case and will act accordingly.
If we use tools or processes for the purpose of making automated decisions and if the decisions resulting therefrom have a legal effect (e.g. within the scope of monitoring payment transactions), you have the right to demand information concerning logics, significance and possible effects of the decision-making process. You also have the right to demand human intervention, in so far as the automated decision-making process is applied in concluding a contract with us. You may contradict our decision by notifying us of your opinion.
If you are not satisfied with the way your personal data are processed by us or with the way your rights are observed by us pursuant to these Data Privacy Instructions, you have the right to file a complaint with your competent supervisory authority for data protection.
Supervisory authority for data protection which is mainly competent in the case of Shore GmbH:
Bayerisches Landesamt für Datenschutzaufsicht (BayLDA)
+49 (0) 981 53 1300
See the following website for information regarding the competent supervisory authorities for data protection, including contact details: https://edpb.europa.eu/about-edpb/board/members_en
We agree upon the application of EU standard contract clauses, binding corporate rules or other measures with recipients located in other countries (third countries) in order to guarantee an „appropriate level of protection“ in accordance with Chapter 5 DSGVO [GDPR] and in compliance with the statutory requirements.
By registering in order to utilise our personalised services some personal data are collected, including name, address, contact and communication data, such as telephone number and email address. Once you have registered as a user, you are granted access to contents and services which we exclusively offer to registered users. Registered users are additionally able, if needed, to amend or delete data given in the scope of their registration at any time. Of course, we will provide you at any time with information concerning the personal data registered by us in your name. Processing of data in this case is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract pursuant to Art. 6 (1) lit. b GDPR, as well as for the purposes of our legitimate interests in improving our services pursuant to Art. 6 (1) lit. f, a better understanding of the use of our services and for the targeted addressing of users and customers.
If users leave comments on our site, not only the comments, but also the point in time of generating the comment, as well as the user’s name selected by the website visitor are saved. These data are processed for the purpose of protecting our legitimate interest in reducing warranty risks, as we might be made liable for unlawful contents on our website, even if such have been generated by the user.
If you are interested in receiving emails containing business recommendations, product innovations and offers, you may subscribe to our newsletter. Signing up for our newsletter is performed by the so-called Double-Opt-In-procedure. You agree to receiving our newsletter within the scope of the respective sign-up. We will then send you an email in which you are required to confirm your registration once again. By doing that you confirm that you agree to receiving our newsletter. If you no longer desire to receive our newsletter, you can withdraw your approval at any time. To do that click the link at the end of the respective email or send an email to firstname.lastname@example.org to unsubscribe.
For the purpose of delivering the newsletter the following data are collected: Salutation, name, email address. We use this information to inform you by email of interesting product and service innovations, or of similar products or products and services from our range on offer. Instructions on data processing in the USA:
According to jurisdiction by the European Court of Justice [ECJ] (judgement of 16.07.2020, case No.: C-311/18 („Schrems II“)) no appropriate data protection level exists in the USA. Moreover national surveillance measures might be implemented in the USA in which sufficient legal protection against any such measures cannot be utilised. Data processing in the USA in connection with our newsletter is in so far based on your approval within the sense of Art. 49 (1) 1 lit. a) GDPR.
The newsletters are circulated by means of our data processor „MailChimp“, a newsletter circulation platform offered by the US service provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The email addresses of our newsletter subscribers as well as their additional data described within the scope of these instructions are saved on the MailChimp servers in the USA. MailChimp uses this information to send and evaluate the newsletters on our behalf. We have signed an agreement with MailChip on processing personal data pursuant to Art. 28 (3) GDPR. This encompasses the standard EU contract clauses for transferring data to the USA. See the following link for information on the data privacy terms of MailChimp: https://mailchimp.com/legal/privacy
In order to send you an even better newsletter containing information on offers and topics tuned to your specific requirements, the newsletters contain a so-called „web-beacon“, i.e. a pixel-sized file which is retrieved by the MailChimp server when you open the newsletter. Statistical evaluations include the information whether the newsletters are opened, when they are opened and which links are clicked (so-called opening and click rates). This helps us to measure the success of our newsletter and to identify whether contents are still interesting in your case. For technical reasons, this information can be assigned to the individual newsletter subscribers. The evaluations help us to identify the reading habits of our subscribers and to adapt our contents to your interests. That enables us to send you offers and campaigns which are tuned to your specific needs. Processing of data is based on Art. 6 (1) lit. f GDPR in compliance with our interest in reducing costs, by offering a targeted approach and improving our performance and at the same time by reducing irrelevant emails.
If you do not desire newsletter tracking, please unsubscribe to our newsletter. Use the link at the end of the respective email to unsubscribe.
If you enter into contact with us by email or by using the contact form the data you provide are saved for the purpose of processing your inquiry and for possible follow-up issues. Processing of data in this case is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract pursuant to Art. 6 (1)
We only save your personal data as long as is needed to accomplish the afore-mentioned purpose, or as long as is required by the legislative authority in connection with the various retention deadlines as stipulated. If the respective purpose and/or the appropriate deadline(s) has/have lapsed, the appropriate data will be blocked or deleted in accordance with the statutory regulations in place. For information on the deadlines in the case of cookies and web technologies see the section on Cookies and Technologies.
We take contractual, organisational and technical security measures according to the state-of-the-art in technology to ensure that the data protection regulations are complied with and to protect the data processed by Shore against accidental or intentional manipulation, loss, destruction or against unauthorised third-party access. All employees are obliged to protect the secrecy of your data and to comply with the data protection rules and have been instructed accordingly.
The security measures include in particular a coded transmission of data between your browser and our server. A 256-bit-SSL (AES 256) cryptographic technology is applied for this purpose.
Please take into consideration that third-party websites which are accessed by links provided in our service offer may, under certain circumstances, possibly be subject to terms deviating from these data protection instructions.
We reserve the right to adapt these data protection instructions from time to time to ensure that they comply with the current legal requirements at all times or to implement any changes of our services in the data protection instructions, e.g. in connection with launching new services. If you visit our website again our updated data protection instructions will then apply.
If you have any questions concerning our data privacy principles, please contact us via the following email address: email@example.com
The website provider collects and automatically saves information in so-called Server Log Files which your browser automatically transmits to us. These are:
With the exception of the criminal prosecution in connection with unlawfully using our website, such data are only evaluated for statistical and performance-related purposes.
Our legitimate interests form the basis for processing your personal data (Art. 6 (1) lit. f. GDPR) in providing our online offers and/or prior to entering into a contract or performing the contractually owed services on behalf of our existing customers (Art. 6 (1) lit. b. GDPR).
Cookies are small text files which are transferred by a website server to your hard file. Cookies automatically provide us with certain data, such as IP address, browser used, operating system of your computer and your connection to the Internet. Cookies cannot be used to start programs or to transfer a virus to a computer. According to the information contained in cookies we are able to facilitate navigation and to ensure that our website is displayed correctly.
Every web browser offers the possibility to limit or delete cookies. For further information in this context, see the following websites:
Data transmitted by the system, including cookies and their usage, as well as personal data such as
is automatically transmitted from your computer to us and stored on our server. With the exception of the criminal prosecution of unauthorized use of our website, such data shall only be evaluated for statistical and performance-related purposes. The data shall be processed anonymously wherever possible.
If your browser is configured or you have given your consent to accept cookies, the following cookies can be used on our websites:
Hubspot: __hssc (30min): This cookie keeps track of sessions.
Hubspot: __hssrc (session cookie): Whenever HubSpot changes the session cookie, this cookie is also set
Hubspot: __hstc (2yrs): Cookie for tracking website visits
Hubspot: hubspotutk (10yrs): On form submission and user when deduplicating contacts
Hubspot: __cfduid (1yr): Cookie associated with sites using CloudFlare, used to speed up page load times
Hubspot: __hluid (1yr): In-app usage tracking
Hubspot: messagesUtk : This cookie is used to recognize visitors who chat with you via the messages tool
Hubspot: hs-messages-is-open (30min): This cookie is used on the visitor UI side, so HubSpot can determine/save whether the chat widget is open for future visits
Google Tag Manager: _dc_gtm_UA-72004828-1: Google Tag Manager
Google Analytics: _ga (2yrs): Used to distinguish different user
Google Analytics: _gat_UA-72004828-1 (1min): Used to throttle request rate
Google Analytics: _gat_UA-72004828-2 (1min): Used to throttle request rate
Google Analytics: _gid (24hrs): Used to distinguish different users
Google Analytics: __utma (2yrs): Used to distinguish users and sessions
Google Analytics: __utmt (10min): Used to throttle request rate
Google Analytics: __utmb (30min): Used to determine new sessions/visits
Google Analytics: __utmc (end of session): Cookie to determine whether user was in a new session
Google Analytics: __utmz (6mon): Stores the traffic source or campaign that explains how the user reached the site
Google Analytics: __utmv (2yrs): Used to store visitor-level custom variable data
Google DoubleClick: IDE (1yr): This cookie is used for re-targeting, optimization, reporting, and attribution of online adverts
Google DoubleClick: DSID: Publicity cookies used to improve advertising
Google Optimize: _gaexp (3 months): A/B testing. Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in
YouTube: PREF (8 months): Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites
YouTube: YSC (session cookie): Registers a unique ID to keep statistics of what videos from YouTube the user has seen
YouTube: VISITOR_INFO1_LIVE (6 months): A cookie that YouTube sets that measures your bandwidth to determine whether you get the new player interface or the old
BingAds: _uetsid: Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie
Facebook: fr (90 Tage): Cookie used for retargeting on Facebook
Criteo: cto_lwid (13 months): Collects data on visitor behavior from multiple websites to present more relevant ads and limit the number of times that a visitor is shown the same ad.
In the following sections you can find more detailed information regarding cookies that could (also) affect your personal data:
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, i.e. small text files which are stored on your computer and make it possible to analyze your use of the website. The information generated by the cookies is usually transmitted to a Google server in the United States and stored there. However, if IP anonymization is activated on this website, your IP address will firstly be truncated by Google within member states of the European Union or in other states of the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on web activity and to provide further services for the website operator related to use of the website and the internet. The IP address transmitted by your browser in connection with Google Analytics will not be merged with other data from Google. You can prevent cookies from being stored by setting your browser software accordingly; however, please note that if you do so, you may not be able to use all the functions of this website. You can also prevent Google from collecting and processing the data generated by the cookie relating to your use of the website (incl. your IP address) by downloading and installing the browser plugin available at [http://tools.google.com/dlpage/gaoptout?hl=en].
As an alternative to the browser add-on or within browsers on mobile devices, you can click this link in order to opt-out from being tracked by Google Analytics within this website in the future (the opt-out applies only for the browser in which you set it and within this domain). An opt-out cookie will be stored on your device, which means that you’ll have to click this link again if you delete your cookies.
Our website uses Google Conversion Tracking. If you clicked on an ad delivered by Google on our website, a cookie is placed on your computer by Google Ads. The cookie for conversion tracking is placed when a user clicks on an ad delivered by Google. These cookies expire within 30 days and are not personally identifiable. If the user visits certain pages on our website and the cookie has not yet expired, we and Google will be able to recognize that the user has clicked on the ad and proceeded to that page. Every Google Ads customer gets a different cookie. Therefore, cookies cannot be tracked across sites by Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Ads customers who have opted in for conversion tracking. Customers are given the total number of users who clicked on their ad and proceeded to a page tagged with a conversion tracking tag. However, they will not receive any information that can personally identify users.
If you do not want to participate in the tracking, you can take the necessary steps to block cookies – e.g. by adjusting your browser in such a way that the storage of cookies is generally disabled or that cookies from the domain "googleleadservices.com" are blocked.
Please note that you must not delete the opt-out cookies if you do not wish for measurement data to be recorded. If you delete all your cookies, you must reset the opt-out cookie.
We use the remarketing technology of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, United States; “Google”). This technology allows us to specifically address users who have already visited our internet pages and online services, and have shown interest in our offer by providing them with targeted advertising on the pages of the Google Partner Network. The advertising displayed is selected based on cookies, which are small text files that are stored on the user's computer. These text files make it possible to analyze user behavior when visiting the website and use this information for targeted product recommendations and interest-based advertising.
Our website uses Google Signals, a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google Signals”). Google Analytics will associate the visitation information it collects from Shore with Google information from accounts of signed-in users who have consented to this association for the purpose of ads personalization. This Google information may include end user location, search history, YouTube history, and data from sites that partner with Google—and is used to provide aggregated and anonymized insights into users’ cross device behaviors. Your data may be accessed and/or deleted by end users via My Activity. In addition, users can opt-out of the Google Analytics Advertising Features through their Google Ads Settings: Ad Settings for mobile apps, Google Analytics Opt-Out browser Add-on and the NAI's consumer opt-out.
By using our websites, you consent to the processing of the data collected about you by Google, as well as to the procedure and purpose of the data processing described above. You can prevent cookies from being stored by setting your browser software accordingly; however, please note that if you do so, you may not be able to use all the functions of our websites. You can also prevent Google from collecting and processing the data generated by the cookie relating to your use of the website by downloading and installing the browser plugin available at https://support.google.com/ads/answer/7395996. You can also disable DoubleClick cookies on the website of the Digital Advertising Alliance (http://optout.aboutads.info/#!/).
Our online offers also use Conversion Tracking from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). It sets a cookie from Microsoft Bing Ads on your computer if got to our website via a Microsoft Bing advertisement. This allows Microsoft Bing and us to recognize that someone has clicked on an advertisement, was redirected to our website, and has reached a previously determined target page (conversion page). We are only given the total number of users who clicked on a Bing advertisement and were then redirected to the conversion page. No personal information on the user's identity is communicated. If you do not want to participate in the tracking, you can block cookies, e.g. by adjusting your browser in such a way that the storage of cookies is generally disabled. You can find further information on data privacy and on the cookies used for Microsoft Bing on the Microsoft website: https://privacy.microsoft.com/en-us/privacystatementc. Facebook
Our website uses the "tracking pixel" of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). It allows us to track the behavior of users after they have seen or clicked on a Facebook ad. The purpose of this technology is to analyze the efficacy of Facebook ads for statistical and marketing research purposes. It can also contribute to optimizing advertising campaigns.ii. Custom Audience
Our website uses the service “Custom Audiences from your website” provided by Facebook. When visiting our website, the Facebook pixel establishes a link between your browser and the Facebook server and sets a cookie. This information is stored by Facebook and processed in such a way that Facebook can link it with your Facebook account and use it for advertising purposes in accordance with its data use policy (unless you have objected to this in the privacy settings of your Facebook profile).
The collected data is anonymous for us, meaning that it does not allow us to draw conclusions about the identity of individual users. A transfer of personal data within the meaning of the Facebook service "Custom Audiences from your Customer List" or the matching of data by means of "advanced matching" with the Facebook pixel will not be performed. You can object to the collection and analysis of your data by clicking on the following link and disabling the corresponding tracking: Opt-Out-Link.
The "social plugins" of the providers listed below are installed on our website. They are recognizable by the respective logo.
Information including personal data will possibly be transmitted and used by the service providers with these plugins. We prevent the unknown and unwanted collection and transmission of data to the service providers with a 2-click solution. If you wish to activate a particular social plugin, you must first click on the button in question. Information is only collected and transmitted to a service provider once their plugin is activated. We do not collect any personal data through the social plugins or their use.
We have embedded the social media plugins of the following companies on our website:
Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA; Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA; LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA; XING AG, Gänsemarkt 43, 20354 Hamburg, Germany; Instagram, Inc., 181 South Park Street Suite 2 San Francisco, CA 94107, USA; YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.e. Social sign-in
We offer you the option to register directly with us with your existing Facebook profile.
If you would like to use this function, you will be initially redirected to Facebook. There you will be asked to register with your user name and password. Please be assured that we will take no information from your registration data. If you are already registered on Facebook, this step will be skipped.
Shore uses a service called HubSpot provided by HubSpot Inc. for analytical purposes. HubSpot is certified under the EU-US privacy shield. It uses "web beacons" and also installs cookies, which are stored on your computer and enable us to analyze your use of the website. The collected information (e.g. IP address, geographical location, type of browser, duration of the visit and pages accessed) is evaluated by HubSpot on Shore's behalf to generate reports about the visit and the pages of Shore which were visited.
Our website additionally uses Google Optimize. Google Optimize analyses the use of different variants of our website and helps us to improve the user-friendliness according to the user behaviour on our website. Google Optimize is tool which is integrated into Google Analytics.
For the purpose of embedding videos we use the services provided by YouTube, among others. YouTube is operated by YouTube LLC with its headquarters in 901 Cherry Avenue, San Bruno, CA 94066, USA. YouTube is represented by Google Inc. with its company seat at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
On some of our websites we use plugins provided by YouTube. If you activate the pages of our website furnished with such a plugin, a connection to the YouTube servers is established and the plugin is displayed. The YouTube server is thus informed which of our websites you have visited. If, in this process, you are logged in as a YouTube member, YouTube will assign this information to your personal user account. If you use the plugin such as e.g. by clicking the start button of a video, this information is also assigned to your user account. You can prevent this information from being assigned to your user account by logging out of your YouTube user account, as well as by logging out of other user accounts of YouTube LLC and Google Inc. before using our website and by deleting the appropriate cookies of such companies.
Please see the data privacy information provided by YouTube under https://policies.google.com/privacy?hl=en&gl=en with regard to the purpose and scope of collecting data and further processing as well as use of the data by YouTube in addition to your rights and setting options in this context.i. Google Web Fonts
This website uses a service called Web Fonts provided by Google to ensure the uniform use of fonts on this site. When opening a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.
For this purpose your browser has to establish a direct connection with the Google servers located in the U.S. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our website. This constitutes a justified interest pursuant to Art. 6 (1) (f) GDPR.
If your browser does not support web fonts, a standard font is used by your computer.
On our websites, anonymous information about the surfing behaviour of website visitors is collected and stored for marketing purposes by the technology company Criteo SA. This data is stored in cookies on the visitor's computer. Criteo SA uses an algorithm to analyse the anonymously recorded browsing behaviour and can then display targeted product recommendations as personalised advertising banners on other websites (so-called publishers). Under no circumstances can this data be used to personally identify you as a visitor to our website. The collected data is only used to improve the offer. This information will not be used or passed on to third parties in any other way.
Criteo will only store the encrypted email addresses of visitors on its servers. The encryption process cannot be reversed, maintaining anonymity at all times. Criteo does not collect, nor process any directly Personally Identifiable Information (PII). Instead Criteo uses pseudonymized information to match users with the cross-device parameter.
To guarantee maximum protection, Criteo uses the SHA-256 hashing method to encrypt the user’s email addresses. SHA-256 email hashing creates a unique, persistent identifier that allows Criteo to identify users across the different devices and different client websites (see above), none of which can be used to identify users. Criteo will never store an unhashed email address.
You can opt out of the completely anonymous analysis of your browsing behaviour on our website by clicking on Criteo Unsubscribe. If you have already unsubscribed (opt-out cookie) and would like to have personalized Criteo banners displayed again, please click on Criteo Privacy.
Further information on the technology used can be found in the data protection regulations of Criteo SA.
We shall store your personal data only for as long as it is needed to achieve the purposes mentioned herein or for as long as the various storage deadlines envisaged by the legislator allow. After cessation of the respective purpose or expiration of these deadlines, the corresponding data shall be locked or deleted in accordance with statutory provisions.
You are entitled to receive information about your stored personal data at any time. You have the right to correct, delete or to block (incorrect) data. Please correct your contact details in the user profile which can be accessed using your registration data. However, there is a possibility that the deletion of data is not possible due to contractual and/or statutory regulations, in particular those relating to accounting and invoicing.