Shore automatically sends birthday wishes to your customers – personal and without you having to remember. After every appointment, a feedback request follows automatically.
Use pre-made templates with text and images for Christmas, Black Friday, Easter, or other occasions. Customize them, send them – done.
See how many customers open your emails, click on links, or book appointments. With campaign statistics, you know exactly what works.
Shore handles clean opt-ins and opt-outs according to GDPR requirements. Customers can unsubscribe at any time, their consent is documented.
Integrate Google Tag Manager with just a few clicks and find out how well your campaigns perform. Use pre-configured templates for Google Analytics, Google Ads, and Facebook Pixel or set up your own events.
Send targeted newsletters to specific customer groups – whether by email or WhatsApp. Regular customers receive different offers than new customers, VIPs get exclusive invitations.
Set up automatic triggers that work for you: reach out to customers you miss or send friendly reminders. Ask for feedback. You set it up once, Shore does the rest.
You want to get to know Shore? Schedule a free consultation.
Feature | Shore | Other Providers |
|---|---|---|
| Made in Germany | ✔️ German engineering, trusted by thousands | ✖️ Often no clear data location |
| Industry Focus | ✔️ 10+ years expertise for hair salons & beauty | ✖️ Generic booking software |
| Support Language | ✔️ English, with occasional German precision | ✖️ Often offshore support centers |
| Legal Compliance | ✔️ GDPR compliant, European data protection standards | ✖️ Unclear compliance |
| Commission Model | ✔️ No commission on your bookings | ✖️ Up to 35% per new customer |
| Hidden Fees | ✔️ No hidden costs | ✖️ No hidden costs** |
| Google Visibility | ✔️ Booking page directly findable on Google | ✖️ Hidden in marketplace system |
| Review Management | ✔️ Customer feedback tools & Google review boost | ✖️ No active review management |
| Instagram/Facebook Booking | ✔️ Direct booking from social media | ✖️ Cumbersome booking outside the apps |
| Claims to be "Market Leader" | ✔️ Definitely | ✔️ In any case |
| Brand Name with Risk of Confusion | ✔️ Looking at you, Reality Shore! | ✖️ No relatives in trash TV |
Yes. With Shore, you're on the safe side legally. All customer data is collected and stored according to applicable law. This creates a secure framework for your email marketing.
To send emails with advertising content (such as newsletters) to customers, you must obtain their active consent. In technical terms, this is called a "double opt-in," meaning a double confirmation that someone wants to receive a newsletter. You can send a corresponding confirmation or registration request to your customers using our email feature. If a customer actively signs up for your newsletter through this, you're allowed to send it to them.
You have two options here:
1. Customers can sign up for your newsletter via a small checkbox on your Shore booking page. They'll then automatically receive an email through which they can confirm their newsletter subscription.
2. Your customer can also sign up for the newsletter verbally. For example, ask them at the end of their appointment if they'd like to receive your newsletter. If they agree, you can send a confirmation email directly to them. Once they confirm the registration through this email, you're allowed to send them newsletters.
In both cases, the so-called "double opt-in," meaning the double confirmation for newsletter registration, is fulfilled.
Yes. Our email feature is directly linked to our customer database. So if you want to send a newsletter to a specific customer group, you can (but don't have to) instruct Shore to automatically insert the customer's first or last name in the greeting. This way, every customer receives a personal welcome.
Yes. The button for Shore's online booking feature can be integrated into any email with just one click.
You can of course also determine the recipients of a newsletter (and any other email) individually. If you want to send an email to a specific list of customers that you haven't grouped together in the customer database, you can simply select them individually.
For me, Shore is a huge relief. Otherwise, I'd probably have to hire someone to handle these things. Shore saves me an incredible amount of time.
Shore software saves us so much money and resources! This way we can focus fully on our customers and other business tasks.
NEW HAIR is individual, authentic, and professional. We looked at many other providers, but with Shore we felt like we shared the same values.
I think the booking tool is really well made. The best part is how easy it is to set up a new service. It's so simple! You don't have to link 300 different things.
