Every dog is different. Shore gives you a digital profile for each client where you log all the relevant details about their pet: breed, size, coat texture, intolerances, quirks – including whether the dog gets stressed during drying.
At the next appointment, you know exactly what you're dealing with – no need to quiz the owner every time. You can upload photos directly from your iPhone, handy for before/after documentation or keeping track of the last cut.
If you have one bathing station and two grooming tables, you can't take three dogs at once – even if three staff members are available.
Shore knows your resources and automatically factors in which equipment and stations are occupied when new bookings come in. This applies to online booking too: clients can only book when both staff and equipment are genuinely available. No overbooking, no awkward explanations.
Clients book themselves – via your website, your Google listing, or Instagram. You decide which services are bookable, how long they take, and who performs them. Regular clients with a recurring grooming routine can be set up as repeating appointments. For new clients, you see exactly what was booked and what the dog needs right from the first visit.
A dog grooming appointment can take up to 2 hours. If someone doesn't show up, that's not a minor inconvenience – it's a real hit to your revenue. Shore automatically sends reminders via SMS, email, or WhatsApp before the appointment. And if you want extra security: you can activate upfront payment for online bookings – so by the time the client arrives, everything's already settled except for any extras.
Dog grooming isn't a one-off – it's a rhythm. Every few weeks, it's time for the coat and claws again. Shore automatically reminds your clients when it's time to book: you set once how many days after the last appointment the email goes out – Shore sends it with a booking link attached.
Each team member has their own column in the appointment calendar with individual working hours and breaks. Services can be assigned to specific staff members – for example, because only one person does the trimming. If someone's off sick or hours change, it's updated in just a few clicks.
See if Shore is worth it for you!
You want to get to know Shore? Schedule a free consultation.
Feature | Shore | Other Providers |
|---|---|---|
| Made in Germany | ✔️ German engineering, trusted by thousands | ✖️ Often no clear data location |
| Industry Focus | ✔️ 10+ years expertise for hair salons & beauty | ✖️ Generic booking software |
| Support Language | ✔️ English, with occasional German precision | ✖️ Often offshore support centers |
| Legal Compliance | ✔️ GDPR compliant, European data protection standards | ✖️ Unclear compliance |
| Commission Model | ✔️ No commission on your bookings | ✖️ Up to 35% per new customer |
| Hidden Fees | ✔️ No hidden costs | ✖️ No hidden costs** |
| Google Visibility | ✔️ Booking page directly findable on Google | ✖️ Hidden in marketplace system |
| Review Management | ✔️ Customer feedback tools & Google review boost | ✖️ No active review management |
| Instagram/Facebook Booking | ✔️ Direct booking from social media | ✖️ Cumbersome booking outside the apps |
| Claims to be "Market Leader" | ✔️ Definitely | ✔️ In any case |
| Brand Name with Risk of Confusion | ✔️ Looking at you, Reality Shore! | ✖️ No relatives in trash TV |
Two things work best: automatic appointment reminders and upfront payment. Shore sends reminders via SMS, email, or WhatsApp before the appointment. You can also activate an upfront payment for online bookings – the client pays a deposit when booking, making the appointment binding. Both together noticeably reduce no-shows, without you having to chase anyone.
A dog grooming salon essentially needs three things: an appointment booking system, digital client management and maybe pre-payments on top. Shore covers all three in one app: online booking, a client file with pet profile, and flexible deposits. No separate tool needed for each area.
Not complicated at all. We'll help you export all the important data from your current software and upload it to your Shore account. Our software is straightforward and clearly laid out, so most people find their way around quickly on their own. But if you need support, our product experts are happy to help.
Yes. Shore runs in a browser and on iPad or iPhone – you have access to client data and your calendar even when working at a client's home. Pull up the client file, check off the appointment, take payment on the spot – no fixed location needed.
Shore works best for dog grooming salons and similar service providers. For boarding kennels and dog trainers, there may well be good options depending on your specific needs – and sometimes limitations too. The best way to find out is in a quick demo call. We'll look together at whether and how Shore makes sense for you.
It depends on your specific situation. We're happy to walk through it with you in a no-obligation call and see how we can help.
Prices vary a lot depending on the features included. Simple booking tools often start at €20–30 per month. Shore is available on monthly and annual plans – which package suits you best depends on whether you just need appointment booking or also want marketing tools.
For me, Shore is a huge relief. Otherwise, I'd probably have to hire someone to handle these things. Shore saves me an incredible amount of time.
Shore software saves us so much money and resources! This way we can focus fully on our customers and other business tasks.
NEW HAIR is individual, authentic, and professional. We looked at many other providers, but with Shore we felt like we shared the same values.
I think the booking tool is really well made. The best part is how easy it is to set up a new service. It's so simple! You don't have to link 300 different things.
