Every dog is different. Shore gives you a digital profile for each client where you log all the relevant details about their pet: breed, size, coat texture, intolerances, quirks β including whether the dog gets stressed during drying.
At the next appointment, you know exactly what you're dealing with β no need to quiz the owner every time. You can upload photos directly from your iPhone, handy for before/after documentation or keeping track of the last cut.
If you have one bathing station and two grooming tables, you can't take three dogs at once β even if three staff members are available.
Shore knows your resources and automatically factors in which equipment and stations are occupied when new bookings come in. This applies to online booking too: clients can only book when both staff and equipment are genuinely available. No overbooking, no awkward explanations.
Clients book themselves β via your website, your Google listing, or Instagram. You decide which services are bookable, how long they take, and who performs them. Regular clients with a recurring grooming routine can be set up as repeating appointments. For new clients, you see exactly what was booked and what the dog needs right from the first visit.
A dog grooming appointment can take up to 2 hours. If someone doesn't show up, that's not a minor inconvenience β it's a real hit to your revenue. Shore automatically sends reminders via SMS, email, or WhatsApp before the appointment. And if you want extra security: you can activate upfront payment for online bookings β so by the time the client arrives, everything's already settled except for any extras.
Dog grooming isn't a one-off β it's a rhythm. Every few weeks, it's time for the coat and claws again. Shore automatically reminds your clients when it's time to book: you set once how many days after the last appointment the email goes out β Shore sends it with a booking link attached.
With the Shore POS, you can run your dog grooming salon without any compliance worries. Our system runs on your iPad β no separate hardware, no complicated setup. You can sell and redeem vouchers directly through the POS, and DATEV export for your accountant is included.
Selling products alongside your services? Shore keeps track of your stock: shampoos, grooming products, dog accessories. You always know what's still available and what needs reordering.
Each team member has their own column in the appointment calendar with individual working hours and breaks. Services can be assigned to specific staff members β for example, because only one person does the trimming. If someone's off sick or hours change, it's updated in just a few clicks.
See if Shore is worth it for you!
You want to get to know Shore? Schedule a free consultation.
Feature | Shore | Other Providers |
|---|---|---|
| Made in Germany | βοΈ Based in Germany, trusted by thousands | βοΈ Often international providers |
| Industry Focus | βοΈ 10+ years expertise for hair salons & beauty | βοΈ Generic booking software |
| Support Language | βοΈ German, Bavarian, English, Spanish...Β | βοΈ Often only English support |
| Legal Compliance | βοΈ GoBD, GDPR, KassenSichV, ZUGFeRD - we have it all | βοΈ Unclear compliance |
| Commission Model | βοΈ No commission on your bookings | βοΈ Up to 35% per new customer |
| Hidden Fees | βοΈ No hidden costs | βοΈ No hidden costs** |
| Google Visibility | βοΈ Booking page directly findable on Google | βοΈ Hidden in marketplace system |
| Review Management | βοΈ Customer feedback tools & Google review boost | βοΈ No active review management |
| Instagram/Facebook Booking | βοΈ Direct booking from social media | βοΈ Cumbersome booking outside the apps |
| Claims to be "Market Leader" | βοΈ Definitely | βοΈ In any case |
| Brand Name with Risk of Confusion | βοΈ Looking at you, Reality Shore!Β | βοΈ No relatives in trash TV |
| Β | Β | Β |