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Shore Booking + Marketing
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Booking System with Marketing Power

From Booking to Review: Everything in One Place

Going digital has never been easier. With Shore, you're instantly bookable online, manage customers and staff, and market your business - all in one place.

From only €49.90 / month

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Shore is rated 4.5 stars out of 5 on Trustpilot
Shore earned an excellent rating in its last test by Trusted
Shore is Made in Germany
Germany is an official Stripe partner

What would you like to learn more about?

Overview Online booking Online calendar Customer management Staff management Marketing Google reviews Down payments

Online Booking Everywhere

Whether through Instagram, Google, Facebook, or your website—your customers can book directly anywhere. Shore automatically creates a mini-website that ranks well on Google. Send appointment confirmations and reminders via WhatsApp, email, or SMS.

See instantly who's working when, which staff member has which appointments, and where there are still gaps. Schedule shifts, manage vacations and absences. Different user roles ensure everyone only sees what they need to.

With every booking, Shore records all important customer data. You see the complete history, all notes, all preferences. Add custom fields for allergies or special requests, and upload data and images.

Send campaigns via email or WhatsApp in minutes. Reach specific customer segments exactly how you want. Send automatic birthday wishes or follow-up appointment reminders, for example.

Let customers pay when booking via card, Google Pay, Apple Pay, or PayPal. You decide whether and how much should be paid upfront. And if something goes wrong: refunding in just a few clicks.

Shore automatically asks your customers for feedback. Positive reviews are forwarded to Google, negative ones stay internal. You decide which reviews appear on your booking page.

Your Business at Your Fingertips

Check tomorrow's calendar from your couch in the evening. Review overnight bookings on the morning bus, and keep your tablet or phone handy on the floor to check customer profiles. Shore is always by your side.

Built Around Your Needs

Shore gives you countless customization option. The software adapts to your business, not the other way around! Personalize your appointment confirmations, set up workflows, and manage your pricing from any device.

Why Shore? We help you save time, make your business more successful and keep your customers happier.

1

Reduce no‑shows by more than 50%

See if Shore is worth it for you!

Try our ROI Calculator →

Talk to real people, not bots

Özgürcan Tosun

Shore Advisor
Every Shore customer is unique. That makes our conversations always exciting. I'm looking forward to hearing your story.

You want to get to know Shore? Schedule a free consultation.

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Why Shore is the best choice for your business!

Feature

Shore

Other Providers

Made in Germany✔️ Based in Germany, trusted by thousands✖️ Often international providers
Industry Focus✔️ 10+ years expertise for hair salons & beauty✖️ Generic booking software
Support Language✔️ German, Bavarian, English, Spanish... ✖️ Often only English support
Legal Compliance✔️ GoBD, GDPR, KassenSichV, ZUGFeRD - we have it all✖️ Unclear compliance
Commission Model✔️ No commission on your bookings✖️ Up to 35% per new customer
Hidden Fees✔️ No hidden costs✖️ No hidden costs**
Google Visibility✔️ Booking page directly findable on Google✖️ Hidden in marketplace system
Review Management✔️ Customer feedback tools & Google review boost✖️ No active review management
Instagram/Facebook Booking✔️ Direct booking from social media✖️ Cumbersome booking outside the apps
Claims to be "Market Leader"✔️ Definitely✔️ In any case
Brand Name with Risk of Confusion✔️ Looking at you, Reality Shore! ✖️ No relatives in trash TV
   

Frequently asked questions

Özgürcan from shore.com

Theoretically, you can be bookable online in 5 minutes. Create an account, add your services, set your hours - done. No IT skills needed, no developer, no waiting. Shore automatically creates a micro-website for you that goes live immediately.

Could I help you?
I'm glad I could help you.
Sorry, you can reach us at:
+49 8941207107 or inbound@shore.com
David from shore.com

No, you don't. Shore automatically creates a professional booking page for you—hosted, maintained, and optimized for Google. But of course, you can also embed the booking widget into your existing website if you already have one.

Could I help you?
I'm glad I could help you.
Sorry, you can reach us at:
+49 8941207107 or inbound@shore.com
Vladislav from shore.com

Shore offers different packages depending on what you need. You can start with a free trial and test the system with no commitment. After that, you decide which package fits your business best. All prices are transparent on our pricing page with no hidden costs, no surprises. If you have questions, our team is happy to help.

Could I help you?
I'm glad I could help you.
Sorry, you can reach us at:
+49 8941207107 or inbound@shore.com
Özgürcan from shore.com

Shore automatically sends appointment reminders via email, SMS, or WhatsApp—however you set it up. That already significantly reduces no-shows. Even more effective: you can require deposits for certain services. Customers pay directly when booking via card, Google Pay, Apple Pay, or PayPal. Those who pay a deposit usually show up. You decide individually per service whether and how much deposit you require.

Could I help you?
I'm glad I could help you.
Sorry, you can reach us at:
+49 8941207107 or inbound@shore.com
Özgürcan from shore.com

You can easily import your existing customer data into Shore - with just a few clicks. All data is then stored encrypted and GDPR-compliant in our cloud. No more stacks of paper, no local hard drive that can break. And if you ever want to leave Shore: You export all data with one click. No vendor lock-in, full control over your data.

Could I help you?
I'm glad I could help you.
Sorry, you can reach us at:
+49 8941207107 or inbound@shore.com
Vladislav from shore.com

Download the Shore app for free from the Apple App Store—for both your iPad and iPhone. After downloading, just log in with your Shore account and you're ready to go. The app works seamlessly with the web app you can use in your browser at shore.com. So you have your calendar everywhere: on the iPad in the salon, on the laptop in the office, or on your smartphone on the go. All devices sync automatically in real time.

Could I help you?
I'm glad I could help you.
Sorry, you can reach us at:
+49 8941207107 or inbound@shore.com

10,000 businesses already trust Shore

Maria Marsic, Heilpraktik und Ästhetik München
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For me, Shore is a huge relief. Otherwise, I'd probably have to hire someone to handle these things. Shore saves me an incredible amount of time.

Boris Gabrovec, Fancy Faces

Shore software saves us so much money and resources! This way we can focus fully on our customers and other business tasks.

Alex, New Hair
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NEW HAIR is individual, authentic, and professional. We looked at many other providers, but with Shore we felt like we shared the same values.

Joram, Myssage
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I think the booking tool is really well made. The best part is how easy it is to set up a new service. It's so simple! You don't have to link 300 different things.