Premium Autopflege, a car detailing business in Munich, has worked with Shore Booking + Marketing since 2015. Customers book their appointments online around the clock, get automatic SMS reminders, and are asked by SMS to leave a Google review once they pick up their vehicle. Managing directors Salim Salmanli and Erdal Tastemur say their daily phone calls have dropped from as many as 50 a day to only the occasional exception.
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Handing your car over to a professional takes trust. Anyone who brings their vehicle to Premium Autopflege in Munich isn't dealing with just any shop. Managing directors Salim and Erdal handle things personally and see their work as a calling. "I put my heart into my work. This company is like my first child," says Salim.
But passion alone isn't enough to run a successful car detailing business. Appointments need coordinating, customers need to be reachable, and cleaning jobs need precise scheduling without slowing down the actual work on the vehicle. That's exactly where Shore came in. Since 2015, Premium Autopflege has used the booking and automated marketing tools in Shore Booking + Marketing to achieve what Salim sums up simply: "So far I'm very happy. I haven't found anything negative."
This case study looks at how the daily routine at Premium Autopflege changed once appointment booking went digital, based on what the two managing directors and a long-standing regular customer had to say.
Our customer's starting point
Premium Autopflege is a car detailing business in Munich, run by managing directors Salim and Erdal. Their range of services goes well beyond a standard car wash: polishing, paint care and sealing, dent removal, and tyre and wheel changes are all part of the offering. Regulars like long-time customer Durmus set aside time for this several times a year: "I really enjoy looking after my car myself — I clean it and take care of it. But a few times a year I hand it over so it gets a professional treatment."
The shop is open continuously Monday to Friday, and only until early afternoon on Saturdays. For Salim and Erdal, the work on the cars matters, but so does time away from the shop: "We work 8 to 5 during the week. We need to spend some time with our families too," says Salim. Balancing a busy customer-facing business with a manageable daily routine was one of the reasons they decided to digitalize their booking process.
Premium Autopflege at a glance
| Feature | Details |
|---|---|
| Company | Premium Autopflege |
| Industry | Car detailing |
| Location | Munich |
| Managing directors | Salim Salmanli & Erdal Tastemur |
| Shore customer since | 2015 |
| Shore product used | Booking + Marketing |
| Key features in use | Online appointment calendar, automated SMS appointment reminders, automated SMS review requests |
The challenge
Before Premium Autopflege started using Shore, organising appointments was one of the biggest daily strains on the business. Salim puts it this way: "Before I had Shore, I was on the phone 20 to 50 times a day." Every booking request, every question, and every schedule change meant a phone call, all while work in the shop carried on at the same time.
"Before I had Shore, I was on the phone constantly. Now that's no longer the case."
Phone calls weren't the only issue. Their previous calendar didn't allow exact time blocks per cleaning job, which had real consequences for how the shop ran: "I used to work with a different calendar. It would let two bookings land at the same time. That was a real problem for us, since we can't clean two cars at once," Salim explains.
Reachability was also a genuine problem from the customer's side. Durmus, a regular at Premium Autopflege for years, remembers: "I'm one of Salim's regulars, and reaching him was always difficult." Anyone who wanted an appointment had to call, and that often didn't fit their own schedule.
The solution: Shore Booking + Marketing
Premium Autopflege has used Shore Booking + Marketing since 2015 to solve these problems. At the centre of it is the online appointment calendar, where customers book their own appointments without a phone call and without waiting for a reply.
The online appointment calendar
Customers see available times directly online and choose themselves when to bring in their vehicle. Salim describes the effect: "Since we started using Shore, I'm not on the phone nearly as often. Customers can book an appointment even after midnight, from anywhere." Even customers travelling internationally can lock in an appointment, a detail that matters especially to busy clients.
What matters most is that the calendar blocks off the actual time needed per vehicle, whether it's a wash, a polish, or a tyre change. If a customer books an 8 a.m. slot, the system reserves the right number of hours for that job. A second customer can't pick the same time slot; they're automatically offered the next available one instead. Double bookings, which used to happen with the old calendar, are no longer possible.
"Shore is better because customers can book their own appointment online. We don't have to call them. It's a lot calmer in our heads."
Automated SMS appointment reminders
A core part of Shore Booking + Marketing is automated communication around each appointment. Customers get a reminder text before their appointment, something regular customer Durmus also finds useful: "I got a reminder text. That really helps, because with so much going on you sometimes forget appointments." A second text follows automatically once the vehicle is picked up, asking for a Google review.
For Erdal, that's a genuinely practical benefit day to day: "I think Shore is great because customers can rate us easily. We can see whether a customer is happy." Durmus also finds the review request reasonable: "The feedback request isn't excessive. It's totally fine."
Bookable around the clock, even manageable while on holiday
Online booking works independently of the shop's opening hours. According to Salim, customers can "reach the calendar 24/7 and book their own appointment." The only exception is during the managing directors' holidays, when the calendar can be blocked on individual days, and customers are informed in advance: "When we're on holiday, we can let our customers know and lock the calendar," says Salim.
Results and benefits
Switching to Shore Booking + Marketing changed daily life at Premium Autopflege in several concrete ways.
Noticeably less time on the phone. Instead of up to 50 calls a day, Salim describes the current situation as far more relaxed: "I'm not on the phone nearly as much anymore." Time that used to go into manual appointment management on the computer has also gone down: "I used to spend two or three hours a day at the computer. Not anymore, because customers go online themselves and book their appointment."
More time for the actual work, and more revenue. The time saved goes straight back into the core business: "Thanks to Shore, I can clean more cars and make more money," says Salim.
Reliable feedback from real customers. The automated Google review requests give Salim and Erdal direct feedback on their own work. "Our customers are always happy. We are too. They always leave a review after we've done the work. We think that's great," the two report together.
Confirmation from the customer's side. For Durmus as a long-time customer, booking has changed noticeably too. Instead of calling and waiting for a reply, he now books on his own: "You can take your time picking an appointment and decide yourself when you want to go in." One thing worth noting for future development: asked whether he'd also pay for services online, Durmus answers with a clear "Yes." Right now, payment at Premium Autopflege happens on-site; online payment isn't part of the feature set they use yet.
"I'm happy. I love my work, and I always wanted to be my own boss."
Frequently asked questions about Shore for car detailing businesses
Customers see available times online and book their own appointment. The calendar automatically blocks the time needed for that particular service, whether it's a wash, a polish, or a tyre change, so no two vehicles ever end up booked into the same slot.
Customers automatically get a reminder text before their appointment. After they pick up their vehicle, a second text follows asking them to leave a Google review.
According to the management, daily phone calls for scheduling appointments dropped from up to 50 calls to only occasional exceptions. On top of that, the two to three hours a day previously spent on manual appointment management have largely disappeared.
Yes, online booking is generally available around the clock, including while travelling or from abroad. The only exception is during the management's holidays, when the calendar may be blocked on individual days, and customers are informed of this in advance.
The calendar reserves the actual time needed for each appointment. A second customer can't book the same time slot; they're automatically offered the next available one instead.
Current prices for the various Shore products are available on the Shore pricing page.
Summary
| Before | With Shore Booking + Marketing |
|---|---|
| Up to 50 calls a day for appointment coordination | Customers book appointments online on their own |
| Double bookings from missing time blocks | Automatic reservation of the time needed for each job |
| No appointment reminders, so appointments got forgotten | Automatic SMS reminder before the appointment |
| No structured feedback on their own work | Automated SMS request for a Google review after pickup |
| 2–3 hours of manual appointment management daily | Appointment management runs itself through the customer |
| Reachable only during opening hours | Booking around the clock, regardless of location |
Premium Autopflege shows how a hands-on, craft-driven car detailing business can lighten its workload with a clearly focused booking solution, without losing its personal touch. For Salim and Erdal, that mainly means more time for the work they love, and for the family that matters to them.
Try it yourself
Want to see how Shore Booking + Marketing could cut down calls and automate appointments at your business too?
Try Shore free for 14 days or book a no-obligation demo.
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