Why you Need to Boost your Employee Morale This Christmas

Why you Need to Boost your Employee Morale This Christmas

Full Power

At this time of year, concentration can begin to wane as team members start to become preoccupied with their holiday plans, the buying of presents and the general festive season. However, as an employer, you have a business to run, and it is often particularly demanding during the final push before the new year - this can't be compromised by distracted, demoralised staff.

How Small Business Owners can Leverage Mobile Apps to Boost Revenues

How Small Business Owners can Leverage Mobile Apps to Boost Revenues
 

Managing communications

Communication can be a crucial part of the customer journey. But how best to reach the target audience your business needs in order to enjoy a sustained positive impact on the bottom line? Email campaigns are an idea, but so often these days inboxes are congested with competing offers or spam from a huge number of sources, and open rates can be low. Print or broadcast advertising is all well and good, but is it real...

6 SEO Advantages Small Businesses Have Over Major Firms

6 SEO Advantages Small Businesses Have Over Major Firms

Make your competitors be afraid

If you are a typical small business in the age of digitalization, you might be seeing your competitors eat chunks out of your customer base each day thanks to their savvy online marketing tactics. For some companies, no matter how entrenched they are in a specific market, with loyal customers stretching back years, it seems there is nothing they can do to stem the flow of the online success their rivals enjoy.

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The Evolution of Social Media Advertising

The Evolution of Social Media Advertising

The evolution of social media

In a world in which social media rules, are you really doing all you can to tap into today's highly social consumers? Every savvy marketer knows the importance of brands having a social presence, but the most successful businesses are taking their social media exposure to a whole new level in the form of advertising. In this article, we'll take a look at how social media advertising manages to generate increased custom...

Part II: Personalize Your Website and Improve Your Online Presence

Part II: Personalize Your Website and Improve Your Online Presence

Continued…

Our passion and motivation for highlighting the importance of having an online presence allows you and your business to keep informed about best optimization tips and maintaining your online visibility. In this article we will continue from our last piece, but if you haven’t read it already please follow the suggested read below:

4 Ways Entrepreneurs Can Profit from the Mobile Movement

4 Ways Entrepreneurs Can Profit from the Mobile Movement

Mobile Movement

Mid-sized companies in particular have difficulties keeping pace with the increasing digitalization of the working world. Limited resources and a lack of knowledge often lead to a great deal of insecurity on the part of employees as well as business owners. With the following four tips we will show you how you can use the increasing digitalization of your target group to stay (at least) one step ahead of your competition.

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Pokémon GO, the 2016 Marketing Trend – also for Local Businesses

Pokémon GO, the 2016 Marketing Trend – also for Local Businesses

Augmented Reality

On the bus, in the supermarket, even at work: wherever you go lately, you can run into Pokémon GO players – on a chase through the city, guided by their smartphones. Is it a passing trend, or is there more to it than that? We will show you why you should recognize augmented reality as an opportunity for acquiring new customers – and how it can work for you, even on a limited budget.

Tailoring Customer Communication to Meet Your Target Group’s Needs

Tailoring Customer Communication to Meet Your Target Group’s Needs

Adapt and Shape

Six out of ten people use their smartphones to gather information: that adds up to 44 million people nationwide. Smartphones have become the resource people turn to for information about service providers’ opening hours and locations. We will take a closer look at the current trend of the smartphone generation and show you how you can reach your customers via mobile technology – even if your resources are limited.

Effective Time Management with a CRM Software

Effective Time Management with a CRM Software

Stop Time slipping through your fingers! Act Now!

You have your own business and do your work well. Still, there is another side to it that keeps robbing you of time and energy– administering the whole thing. You could find a better use for this time, investing it in your actual work, building long-term client relationships or just relaxing. And that’s where a CRM (customer relationship management) software can offer you decisive support.

Google Analytics Series 6: What is Bounce Rate?

Google Analytics Series 6: What is Bounce Rate?

What is bounce rate?

Ever visited a site and realised it wasn’t what you were after? If you left the site without clicking on anything you bounced from that site. A bounce rate is the total number of people who did this vs the total number of people visiting your page.